Marcelo Adelar Rafognatto Andreguetti

I was invited to work as a senior graphic designer in the implementation of the company's Branded Content area, acting in print and digital projects of native advertising and advertorials sold for interested companies and published within Abril’s portfolio of magazines, websites and publications. From the end of 2016 on I was promoted to an executive position where I led a team working with visual strategies and solutions to many of our clients goals concerning audience targeting and impact.

Working with advertising, I was fortunate to develop communication projects for local subsidiaries of Harley Davidson and Toyota at the state of Santa Catarina. My work consisted in translating our clients goals to innovative and disruptive campaigns, creating both the text and visuals.

I provided Editorial Design services (Newspaper design) for one of the main newspapers in Florianópolis, the state capital of Santa Catarina, Brazil.

Graphic and written communication for artists and students from Santa Catarina State’s main arts center, relationship with the local press developing press releases and print advertising for many of the artists’ gigs and projects.

Worked with video editing for a Sign Language based University program at Universidade Federal de Santa Catarina, in Brazil