Marcelo Kaczorowsky

As a consultant I was responsible for all the analysis of the transactional data of the clients and for the development of short, medium and long term action plans for the solution of the allocated projects. During this period, implementing a customer segmentation was the most challenging project, in which I was able to explore data analysis and visualization tools with great success. Main customers: Essilor, C&A, Eudora, BASF, Bauducco

Activities: - Definition and performance indicators review (KPIs) based on monthly results; - Analysis of purchase behavior and sales execution in the retail; - Monitoring metrics in online retail; Main achievements: - Definition of the main KPIs for the execution of products in online retailers; - Digital metrics monitoring tool implementation in major retailers in the country; Main customers: Microsoft, Malwee, Acer

Activities: - Coordination of the market intelligence and category management teams; - Quantitative and qualitative data analysis; - Develop reports for industries and retailers with recommendations of new product assortments, execution of categories, review of commercial strategies, etc; Main achievements: - Reorganization of the market intelligence area; - Introduction of structured database system and BI processes; Key Customers: Heineken, JDE, Abbot, Samsung, Bic

Activities: - Analysis of market data from different sources (Nielsen, Kantar, Euromonitor, internal audit, desk research) - Analysis of shopper profile and application in strategic plans - Development of planograms and strategic plans for retailers - Point-of-sale audit data management Main achievements: - Consolidation of databases - Structuring of data registers (store base, product register, etc.) Main customers: Whirlpool, Bacardi, Bunge, Nestle, Ypê

Activities: - Coordination of the Roche Diabets Care promotion team. - Survey of opportunities of exposure execution at the point of sales. - Team training with new execution strategies at the point of sales. Main achievements: - Expansion of the team of promoters throughout Brazil. - Training of approach techniques with pharmacy professionals. - Implementation of data collection system at the point of sales. Main client: Roche Diagnostics

Activities: - Performance monitoring of medical promoters and propagandists. - Analysis of databases (Close-Up). - Routing of visits to the POS and medical offices. Main achievements: - Automation in the analysis and performance monitoring of promoters and field coordinators. - Implementation of data analysis of sell out and crossing with medical prescription data. Key Customers: Nestlé, Roche, Novartis, Reckitt Beckinser

Activities: - Conference of payments received by distribution and sales team; - Updating of receipts in an integrated system; - Creation of reports of operational problems. Main achievements: - Development of methodology to identify problems in the operation.

My baccalaureate covered the main aspects of management in five areas (strategy, marketing, operations, human resources and finance), and other subjects as, psychology, sociology and anthropology. For two years of the course I participated in the group of young entrepreneurs inside the university.