Dipl.-Ing. Marco Gärtner

Main Focus: • Product and Project Management of an iPad app for General Aviation (Mobile FliteDeck VFR). • Primary and Secondary Market Research • Persona Generation to identify customer needs. • Identification of Buying Center Information • Creation of Go to Market Strategy • Mediaplan - Reach calculation • Creation of Integrated Communication Strategy

Main Focus: • Management of 6 local direct reports and 4 in our Polish development office • Performance evaluation of direct reports • Projectmanagement • Project Lead of several research projects within the German national research program LuFO • Project Lead of several research projects within the Framework Program 6 and 7 of the European Commission Other: • Mentoring of bachelor and master thesis in the domain of aviation.

• Execution of market research projects to identify trends and customer needs for core product groups • Strategic planning of product segments, wood, garden and battery-powered power tools • In charge of marketing mix for several product introductions • Specification of price policies, product communications, advertisement and promotion • Development of product concepts based on the corporate product strategy • Development of design specifications and subsequent monitoring of design concepts

Correspondence Course: Productmangement (Portfolio Management, Corporate Strategy, Maketing and Sales).

Construction and Engineering