Marco Heller

Global responsibility for brand positioning, consumer segmentation, development of a sustainable purpose, creative & campaign strategy, asset production including classical/digital media and unique entertainment content Marketing Strategy & KPI Setting, GTM Timelines and Planning, Brand Licensing & Partnerships, Corporate ID, Brand Center, Content Factory, PR, Media, Events, Digital Marketing, Market Research

Strategic planning and execution of D2C omnichannel marketing concepts to build lasting consumer experiences Oversee marketing activities for 22 eCommerce Markets, 33 Brand Retail Stores and 2.5M DM Catalogues (P&L responsibility of European Online Shop) Commercialize new business opportunities to engage consumers while achieving positive Net Promoter Scores Build-up and manage 14 talents with focus on strategic objectives, individual KPIs and their personal development

Lead the adidas EMEA retail marketing strategy and annual calendars for 60 stores in 16 countries to balance both brand and commercial aspects of the business Business Development of the “adiClub” loyalty program Conception of B2B+B2C Business Development Plan for adidas gift cards Total of 7 direct reports of Visual Merchandising-, Activation-, and Area Retail Marketing Managers Analysis of store KPIs to implement tactical activities which increased store profitability

Development of Integrated Sales, Product and Marketing Plans to support subsidiaries’ go-to-market activities Liaise with Trade Marketing Managers to implement co-op campaigns according to international strategy and budget Define, develop, and produce sell-in tools for European wholesale accounts, for tradeshows and concept launches including video, POS & Gift with Purchase Key interfaces and Relationship Building: Global Brand Marketing, Trade and Sales Departments, Key Accounts, Product Management

Define Asian marketing & communication plan (Media, PR, Retail, Trend, Digital) to raise awareness with influencers and increase desirability of the PUMA brand Implementation of international marketing processes and training of local marketing managers in 2 subsidiary and 10 licensee markets Briefing and sell-in of all advertising materials, POS and instore fixtures within budget Build agency network from scratch to initiate Asian media, event and PR partnerships

International Management and Marketing

Intercultural Communication