Marco Lemmen

Responsible for Account management (60%), Sales management (20%) and Sales strategy (20%). In my role as Account manager I am responsible for selling sensor solutions to both new and existing (large) accounts. My responsibility as Sales Manager is to give insight in the current sales projects and forecast. These roles are supported by my role of defining the sales strategy. Here I define the target markets and the marketing plan for these markets.

At Cerflex I was responsible for selling a worldwide unique product. After having received feedback from our launching customers I have redefined the market and created the market introduction plan. During the execution of the plan I presented the product at large customers but also at trade shows in the US and China. As a result the product was selected as a preferred solution by an industry leader where after I contracted a worldwide distributor for the distribution.

Selling software to, mainly, new customers. The company created a software tool that assisted software engineers in the model driven creation of new solutions. In this role I was responsible for the definition of the market and for finding launching customers.

At this major equipment manufacturer I am responsible for the strategy, roadmap and sales of software. The portfolio consists of tools for production preparation, traceability, materials control and production diagnostics & control.

Controls technology