Marco Pagni

Angestellt, Softwarearchitekt, WeTransfer

Berlin, Germany


Ruby on Rails
Mobile Marketing
Mobile Solutions
Mobile Apps
Display Advertising
Strategieentwicklung und -umsetzung
App Store Optimierung
Social Media Marketing
Google AdWords
Real Time Bidding


Professional experience for Marco Pagni

  • Current 1 year and 4 months, since Nov 2022



  • Current 8 years and 2 months, since Jan 2016


    Selbständig, Freiberufler

  • 1 year and 3 months, Apr 2016 - Jun 2017

    Junior Web Developer


  • 2 years, Jan 2014 - Dec 2015

    Account Manager


    Founded in 2009, Fetch is an independent and award-winning mobile marketing agency with offices in London, San Francisco and Berlin.

  • 8 months, May 2013 - Dec 2013

    Account Manager International

    madvertise Mobile Advertising GmbH

    - Account Management of existing demand clients in the UK and North America (media agencies, media buyers, direct advertisers) - Consult media agencies and advise clients on all aspects of optimal and performance based mobile advertising campaigns - Point of contact for all clients during campaigns runtime - Creation of pitch presentations, proposals, status reports, performance analysis and forecasts for sales team - Analyze client demands as well as cross and upselling potential

  • 7 months, Oct 2012 - Apr 2013

    Junior Account Manager International

    madvertise mobile advertising GmbH

  • 5 months, May 2012 - Sep 2012

    Mobile Marketing Manager

    Zalando GmbH

    - Planning, developing and optimizing mobile display campaigns - Professional use of Doubleclick for Advertisers - International account management for several European markets. - Researching new developments in Digital Marketing (emphasis on Mobile) - Command of tools and software for statistical analysis and data reporting - Managing test campaigns and presenting learnings to senior management

  • 6 months, Nov 2011 - Apr 2012

    Online Marketing Manager - SEM

    Zalando GmbH

    - Planning, developing and optimizing Search campaigns - Professional use of Google Adwords, Yahoo YSM and Microsoft Adcenter - Account management for the UK market - Strong focus on performance based marketing (budget and KPIs target) - Command of tools and software for statistical analysis and data reporting - Setting up A/B tests and presenting learnings to senior management - Responsible for the development of an internal web based campaign management tool

  • 7 months, Apr 2011 - Oct 2011

    Marketing Assistant

    IAV Automotive Engineering Inc.

    - Assisting the Marketing Manager in implementing IAV’s new corporate brand strategy in North America - Organizing trade shows and conferences to promote activities in the USA - Researching opportunities within the North American automotive industry - Setting up emailing campaigns using Salesforce (web based CRM tool) - Supporting senior management in adapting German best practices to local requirements

  • 6 months, Oct 2010 - Mar 2011

    Working Student (Corporate Branding)

    IAV GmbH

    Supporting the Corporate Branding process

  • 4 months, Jul 2010 - Oct 2010


    IAV GmbH

    Completion of Bachelor’s thesis based on learnings from the internship Title: "Entwicklung eines internen Kommunikationskonzeptes für eine neue Markenstrategie am Beispiel der IAV GmbH"

  • 1 year and 6 months, Jan 2009 - Jun 2010

    Working Student (Event Management)

    IAV GmbH

    - Handling various administrative and event management duties - Coordinating projects involving several stakeholders (agencies, vendors) - Working as part of a team in setting up the Second German Electric Vehicle Congress: Acquisition of electric vehicles for an associated driving event Acting as contact person to vehicle suppliers, supervisors and visitors

  • 1 year and 11 months, Aug 2005 - Jun 2007

    Assistant Manager Graduate Scheme

    kohlpharma GmbH

    - Successful completion of the IHK Ausbildung Kaufmann im Gross-/Aussenhandel - Acquiring first-hand experience and training in various fields including: Logistics, Customer service, Marketing, Accounting, Purchasing

Educational background for Marco Pagni

  • 3 years and 6 months, Oct 2007 - Mar 2011

    Business Administration

    HTW Berlin

    B2B and B2C Marketing International Marketing International Management Technological innovations for Business Professionals


  • German

    First language

  • English


  • Spanish


  • French


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