Dipl.-Ing. Marco Praetorius

Angestellt, PRODUCT OWNER CRO & PERSONALISATION, IU Internationale Hochschule

Basel, Switzerland

Skills

Conversion-Optimierung
Landingpage Konzeption/Design
User Experience Design
Landingpage-Optimierung
UX/UI Design
A/B Testing
Split-run-testing
MV Testing
Webseitenoptimierung
Qualitatives und Quantitatives Testing
User Experience Research
Usability Testing
Nutzungstest
Expert Review
Usability Engineering
User Centered Design
Interaction Design
Wireframes
Mockups
Sketch
Figma
Axure Rapid Prototyping
Principle
Invision
Adobe Photoshop
Adobe Illustrator
VWO
Optimizely
Adobe Test & Target
maxymiser
VCB
Corporate Design
Online Marketing
Confluence
Jira
Kanban
Google Tag Manager
Google Analytics
Webtrekk
AdWords-Zertifizierung
Google Analytics Zertifizierung (GAIQ)
Fraunhofer FIT Zertifizierung Usability Engineer
Begeisterung für diverse Medien & die Online-Welt
Stakeholder Management
Teamwork
Kennzahlen
Customer Insights
Personalisation
Statistics
Segmentation
Conversion Research
Heuristic Analysis Frameworks
Customer Value Optimization
Agile Methods
Conversion Optimization
Customer Experience Management
Web Analytics
Online marketing
Social Media Marketing
E-Commerce
Marketing strategy
CSS
HTML
JavaScript
Prototyping
User Experience Design (UX)
Problem Solving
Führung
Leadership
Engagement
Analytical Thinking
Attentiveness
Collegiality
Determination
Presentation Skills
Intercultural Competence
Professionalism

Timeline

Professional experience for Marco Praetorius

  • Current 4 years and 3 months, since Feb 2020

    PRODUCT OWNER CRO & PERSONALISATION

    IU Internationale Hochschule

    Running an experimentation programme with ~6 CROs on ~9 IU Group websites for all IU markets worldwide.

  • Current 9 years and 6 months, since Nov 2014

    FREELANCE BUSINESS IN THE AREA OF CRO & UX

    onlineconversion

    Various customers from D & CH in areas such as lead generation, e-commerce, online consumer goods, SAAS companies, as well as transactional and subscriptional online entertainment. • Consulting on conversion optimisation, UX research & UX design • Webinar speaker • Landing page concept/creation/optimisation • Customer Journey optimisation • SEA account management (previously, now not anymore)

  • 7 months, Jul 2019 - Jan 2020

    HEAD OF CRO & UX

    adzLocal GmbH

    In a core strategy team alongside the CEO and another colleague. Focused on optimisation, we overhauled our agency's website and enhanced the landing pages for our extensive 2,000+ client base. • Professional leadership in UX & CRO • Advising & consulting with executive management on UX & CRO • Conceptualising optimisation strategies for customer LPs • Accompanying and designing the new pages of the website relaunch to improve customer acquisition • Designing materials to boost the sales team

  • 2 years, Jul 2017 - Jun 2019

    UX RESEARCH / DESIGN & CONVERSION OPTIMISATION

    FFG FINANZCHECK Finanzportale GmbH

    Managed quantitative/qualitative research aiding five product teams. • Testing: Both qualitative and quantitative testing • Design & Prototyping: Conceptualisation, UI/UX design, interaction design, and prototyping • Process Management: Establishing processes, requirement management, and Kanban management • Stakeholder Engagement: Stakeholder management, coordination, and communication • Project Oversight: Prioritisation and planning

  • 11 months, Jun 2015 - Apr 2016

    FREELANCE CONVERSION SPECIALIST

    maxdome GmbH / ProSiebenSat.1 Media SE

    Joined Maxdome GmbH / ProSiebenSat.1 Media SE as a temporary replacement, later transitioning to a full-time role for 11 months due to my contributions. • Managed prospect & user optimization • Conducted a/b tests for conversion and UX improvements • Pre-launch testing of new portal features • Provided regular reports and consultancy to stakeholders • Oversaw quality from external agencies • Conducted qualitative testing • Handled Jira Kanban Board Management and Confluence documentation

  • 5 months, Jun 2014 - Oct 2014

    JUNIOR ACCOUNT MANAGER (SEA) / CRO / UX

    Second Elements GmbH & Co. KG

    Advanced from intern to junior at Second Elements GmbH & Co. KG, managing client projects and contributing to the agency's website. • Managed AdWords, offered client support. • Conducted UX consulting, conversion optimization, and A/B, MV testing. • Led migration from self hosted servers and Microsoft to Google Apps for Business; addressed technical tasks and maintained the agency's website. (Note: Role ended as scheduled due to business division discontinuation.)

  • 7 months, Nov 2013 - May 2014

    TRAINEE ACCOUNT MANAGEMENT (SEA) / CRO / UX

    Second Elements GmbH & Co. KG
  • 4 months, Jul 2013 - Oct 2013

    INTERNSHIP SEA / CRO / UX

    Second Elements GmbH & Co. KG
  • 6 months, Feb 2013 - Jul 2013

    WEB DESIGN & DEVELOPMENT WORKSHOPS

    Freiberuflich

    Led individualised workshops in web design & development.

  • 8 months, Dec 2012 - Jul 2013

    IT CONSULTING

    VAMV Münster und Umgebung e.V.

    IT Consulting: Provided IT administration support and consulting for VAMV Münster und Umgebung e.V.

  • 4 months, Dec 2012 - Mar 2013

    ADOBE CREATIVE SUITE WORKSHOPS

    Freiberuflich

    Adobe Creative Suite workshops: Conducted specialized one-on-one workshops.

  • 2 years and 4 months, Nov 2008 - Feb 2011

    MULTIMEDIA DEVELOPMENT (E-LEARNING)

    oncampus GmbH

    Engaged with oncampus GmbH, Lübeck as a Multimedia Development working student, also completing two university internships for practical E-Learning experience. • Project Leadership: Developed a browser-based learning game for supply chain management • Multimedia Creation: Produced graphics, illustrations, and Flash interactions • Programming: In ActionScript 2 and 3 • E-Learning Analysis: Evaluated elearning tools • Quality Assurance: Proofread content for clients, including Dräger & Bäckerei Junge

Educational background for Marco Praetorius

  • Current

    Internationaler Studiengang Informationstechnologie und Gestaltung

    Fachhochschule Lübeck

    Notendurchschnitt: 1,5 - Multimedia Konzept und Design (Interface, Web, Print, Audio, Video, 3D), Human Computer Interaction, Software Engineering, Programmierung

Languages

  • German

    First language

  • English

    Fluent

  • French

    Basic

Interests

User Experience
Growth Hacking
Live Long Learning
Sport (Fussballspielen - Laufen - Segeln - Schwimmen)

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