Marco Wieck

Heading the virtual and cross-functional digital unit across four offices, I'm responsible for digital strategy and innovation for all Weber Shandwick practices. Leading (international) digital strategy projects and integrated campaigns together with account leads of top clients, as well as developing new services based on key trends for new business and organic growth initiatives. German key contact and coordinator for the global and EMEA digital leadership team.

Leading digital strategist responsible for the development of long-term digital strategies with a focus on social media and content marketing as well as the development and execution of social media campaigns. Coordinator of and contact person for all platform partners and digital service providers.

Responsible for the development of digital and social media concepts and client trainings in close collaboration with client leads. Planning and execution of (paid) social media campaigns. In charge of community management and influencer relations.

Supporting social media strategy projects as well as execution of social media campaigns & community management. Supporting role in context of social media crisis consulting. Operative influencer relations and active support in classic PR campaigns.

Responsible for social media strategy development & execution as well as executive role in digital project management for the development of an online auction system. In context of bachelor’s degree: writing of bachelor’s thesis & practical case study. Bachelor’s thesis (from German): “Social media marketing: strategies and operative approaches with a focus on digital word-of-mouth marketing”.

Medienwirtschaft