Bernhard Haas

Process optimization and transformation of agency business model and client relations. Installation of a customized agency for Philip Morris International Inc. Support of product and category launch of IQOS on the German market. Development of overall omnichannel marketing activities including content marketing, CRM, social media, af liate marketing and blogger relations for driving IQOS sales/conversion in Germany.

Managing and leading of e-com related sales channel and team. Implementation of digital marketing initiatives and strategy for boosting web shop traf c and sales. Development of business strategy and rela- tions for ensuring online revenue. Permanent control of e-com strategy and performance (KPIs) through content management and performance- analyzing tools. Management of creative and media agencies. Manage of e-com partner relations (blogger & af liates DE, AT and CH market).

Establishment of online marketing activities, development of social media- and content strategy, performance control, content development, traf c and lead generation, team leading.

Development of standardized performance measuring mechanism. Identi cation of key insights for optimized online marketing activities. Development of content marketing- and social media strategy for key client. Performance measuring and control. Ensuring ongoing performance optimization.

Development of e-com business model and raise of own start-up company. Establishing of marketing and sales initiatives and marketing research activities. Installation of web shop system including CMS-, sales platform and social media connectivity. Development of overall content and social media material + strategy. Development of SEM strategy and SEO/SEA initiatives.

Business Development, Marketing & Sales, Mobile Media Technologies

Business Development, Marketing Research, Interaction Design

Media Management, E-Business, Marketing