Marco Zucchetti

I lead the global brand marketing team (Stockholm, Berlin, Frankfurt, Lyon) of the ISG group, the world’s leading digital specialist retailer for outdoor sports:

I lead a team of 11 people in Probikeshop, the first online European choice for all the bike enthusiasts. Our department, the Brand Marketing, is where creatives come together to create emotions through media content, events and sponsoring.

Born as a personal project to help friends to organize and to boost their business, I implemented an offer dedicated to small entrepreneurs, supporting them in starting and organizing their projects.

The Roof is the first indoor climbing franchise based on a social and solidarity economy project. Optimized the company’s structure with alternative solutions for teams organization, budgets management and performance analysis tools. Brought my action sports background in the marketing strategy, moving to digital communication platforms and media content production. Opened 2 new sites in 12 months mission.

My mission was to deliver the brand’s vision to our customers through the communication tools in Europe. Development of the brand’s communication strategy. Establishing and following the budgets of the media plan. Management of the communication department. Leading the European press agencies program. Implementing the internal communication tools. Management of the brand’s partnerships.

I managed all the content production and the sponsorship program. Marketing content strategy development. Coordination of the marketing content department. Filming and photo-shooting organization. Partnerships development with movie companies and media. Scouting and management of the european athletes.

With a multitask role, I assisted the technical products manager. Analyze competitor’s product strategy and pricing. Development of the technical accessories range. Supporting the design team in the outerwear development. Comments and technical reports on the samples for the suppliers

Working closely with the sales team, I was the main contact for a panel of italian customers. Customers orders processing and management. Customers database management. Maintaining database and report on product issues. Forecasting, analysis and tracking of production.

Risk management