Marcos Molina

I have a stake in the creative process and am responsible for clearly communicating our brands; stories to our audiences. Tasks include writing copy and scripts for TV, radio, and digital advertising (SEM, GDN, Email) for our English and French markets. I also lead organic social media strategies for three brands on FB, IG, and TW. This includes content strategy, organizing internal resources, copywriting, creative direction, influencers, event promotions, community management, and analytic reporting.

Manage strategies for messaging and campaigns across all online channels including social, as well as manage and promote the corporate brand. Organizing and produce marketing deliverables for the firm, including proposal and award submissions, web and print advertising, graphic design, and blogging. Manage and maintain the company website and monitor the webs for media mentions. Design strategies to enhance the brand’s visibility by creating relevant content and targeting industry specific demographics.

Managed 25 accounts by writing and executing strategic digital solutions to increase foot traffic and sales at their local and branch restaurant locations. Exponentially grew clients’ follower base and engagement on social platforms by creating original content, executing online ads and targeting relevant and potential consumers. Strategic decisions were supported by regular reports which captured growth, reach and ROI for each client.