Maria Alejandra Rodriguez

Led the development, monitoring of activities and reporting on the bank’s performance. Presented comparison between forecasts and results. Carried out sensitivity analysis to improve the financial performance. Evaluated cost optimisation methods to maximise profit. Monitored the bank’s main competitors to obtain a clear visualisation of the market trends and outcomes. Prepared the annual report. Achieved results within deadlines using effective communication with the company stakeholders.

Led the departments of Credit Cards sales, purchasing, marketing and operations (emission, distribution, and tracking). Reformulated the vision as well as long-term strategies and objectives. Elaborated business proposals, created comprehensive marketing plans, including products and services launch. Monitored the performance of the customer base, analysed the cardholder portfolio segments and profitability. Implemented a plan to increase customer consumption and reduce credit card delinquencies.