Maria Elisabeth Ehrhardt

Hot topics: Impact of mega trends on Chinese society/customers in 2025+, digitalization, future urban mobility services, digital retail, new energy vehicles (BEV, PHEV), future body styles and car concepts etc. - Market research (qualitative, quantitative) & Market Intelligence. - Insights for strategic projects @ sales, marketing, tech. R&D, product development - Linking insights & implementation (inno workshops) - Working with external experts and trend receivers across industries

Mainly responsible for electrification strategy at Audi - Strategic positioning, definition of strategic target groups and development of an entry strategy for e-mobility (BEV, PHEV, HEV) - Setting up strategic cooperation with utilities provider - Development of new business models for e-mobility with an interdisciplinary team - Strategy for renewable energies and balanced mobility (from cradle to grave) - Define the strategic frame and guiding topics for corporate (social) responsibility

Top management strategy consulting for all brands and subsidies of the Volkswagen Group Several national and international projects for different brands: - Reorganization of sales division of a group brand - Concept development and implementation of retail sales excellence to increase sales performance - Marketing and sales cost optimization workshops for a new car concept - Concept development and implementation for a central product launch training - International brand plan etc.

Consulting projects & regular reports in the business field of internet and mobile service providers in the Mexican market.