Maria Guadalupe Goyri González

Modernised web and social media content to enhance digital presence and brand consistency. Created targeted marketing materials to support lead generation and product positioning. Collaborated with leadership to align marketing initiatives, sales goals, and product development. Supervised and mentored an intern.

Analysed circular economy maturity among EV battery OEMs. Developed a maturity framework and profitability analysis, concluding with strategic recommendations for OEM integration of circular business models.

Led market research and brand analysis to shape client strategy. Delivered strategic briefings bridging consulting and creative teams. Worked cross-functionally to develop data-driven, modular solutions.

Built investor-facing business cases and strategic presentations. Used competitive benchmarking to influence product positioning decisions at leadership level.

Mapped the B2B customer journey, identified pain points, and developed strategic responses to low-cost carrier competition.