Maria Laura Castellucci Camossatto

I develop digital marketing strategies aimed at retail, simultaneously managing up to 8 local business accounts to strengthen brand presence and sales conversion.I work in: Planning and execution of visual and written content with a focus on engagement and sales.Responds to interactions and messages on social media to build and maintain relationships with the public.Monitoring paid traffic campaigns and analyzing results.Creation of strategic partnerships with brands and digital influencers to expand reach.

Expertise in strategic Internal Communication and Employer Branding projects, directly impacting employee engagement. Highlights include: - Leadership of organizational culture and diversity projects. - Development of engagement actions, including integration events and alignment of values ​​for leadership and employees. - Communication management for organizational climate initiatives and GPTW certification, promoting cultural strengthening in a phase of accelerated growth for the company.

Update the internal communication channels; Propose and elaborate content for internal channels; Provide support in institutional materials developed for events and other actions in the area of communication. Elaboration and development of social projects for the communities that the company acts to strengthen the brand; Follow-up of the results of each project; Relationship with the community; Relationship with company

Assist in the planning and execution of the proposed marketing for the event; Develop visual identity for the event; Carry out the dissemination in both social and physical networks; Maintain a relationship with the sponsors and suppliers of the event; Help the "Speakers" in structuring the layout of the presentation.

Identify and make improvements in the operational process; Perform the operational process of connecting establishments to freelancers; Find professional freelancers with experience to work in the vacancies; To elaborate and carry out brand promotion in social media; Extracting results from brand awareness campaigns; Elaborate commercial proposals and presentations; Sell the product to potential customers