Maria Bierbaum

• Develop and implement market entry plans for new product categories, products incl. supply chain setup, selection of distribution partners, organization of product launches • Build and maintain B2B relationships with distributors and key accounts • Negotiate contracts, pricing agreements and partnership terms • Conduct promotional and sales planning per product cat., brand and customer

• Development, steering and evaluation of short- and longterm trade strategies and initiatives for all relevant sales channels and product categories • Definition and management of trade marketing activities and concepts for relevant on- and offline channels (B2B and B2B2C) • Responsibility for all trade-related furniture and tool strategies and its realization

• Definition and implementation of a sales channel- and route-to-market strategy for the launch of new product categories (e.g. E-cigarette / OND) in relevant markets • Define and manage investment allocations per channel, customer and product category • Identification, development and evaluation of new business models for the NGPs in terms of markets, channels and customers

• Definition of sales channel strategies for all relevant markets including budget- and investment allocations based on the route-to-market strategy • Strategic development of new sales channels and sub-channels • Development of retail-, channel- and customer evaluation models to monitor relevant KPIs • Analysis of trade-insights to evaluate channel- and POS-segmentation

• Planning, execution and monitoring of all below-the-line activities for Gauloises • Steering and management of all promotional activities • Planning, negotiation and implementation of all event-related cooperations

• Co-responsibility for customers Lekkerland, tobaccoland, Kaufland • Operational customer management and negotiations with regards to assortment agreements, product placements, budget allocations • Strategic planning and development of the business areas: Wholesale and Vending

International Marketing Management

International Marketing Management

BWL, VWL, Tourismus, Hotellerie