Maria Hauber

Conceptualized, designed, and A/B tested wireframes and prototypes for web and other channels, collaborating with cross-functional teams including Product, Marketing, POs, and developers. Audited and standardized UI components, and developed a centralized UI library with Storybook, ensuring high implementation accuracy. Enhanced visual brand identity (CI) to align with objectives, increasing brand awareness. Created engaging infographics and visuals, boosting user engagement and interactions.

Conducted user research and market analysis to drive product category expansion and business growth. Optimized UX and Information Architecture through user journey analysis, boosting product discovery and conversion rates. Designed marketing campaigns (Teaser, Landing Pages & E-Mails), increasing CR and cross-selling opportunities. Performed copywriting, translation, and localization, increasing SEO traffic.