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Dr. Maria Kreuzer

Freelancer/Self-employed, Brand Consultant, IMARK Strategieberatung

Innsbruck, Austria

Skills

Qualitative Marktforschung
Strategische Markenentwicklung
Teaching
Branding
Kreativitätstechniken
qualitative Markt- und Sozialforschung
Marktforschung
Consumer Behavior
Analyse
Erhebung und Analyse von Markenbedeutung
strategisches Denken
wissenschaftliches Arbeiten
Forschung
Publikationen
Employer branding

Timeline

Professional experience for Maria Kreuzer

  • Current 6 years and 4 months, since Mar 2015

    University Lecturer

    International University of Monaco (IUM)

    Online Learning, Blended Learning, Qualitative Market Research

  • Current 8 years and 10 months, since Sep 2012

    Lecturer / Researcher

    Universität Innsbruck

  • Current 14 years and 2 months, since May 2007

    Brand Consultant

    IMARK Strategieberatung

  • 1 year and 11 months, Apr 2014 - Feb 2016

    Researcher

    EBKOM

  • 5 years, Sep 2007 - Aug 2012

    Wissenschaftliche Assistentin

    Universität Innsbruck

  • 2012 - 2012

    Senior Researcher

    KISKA

  • 7 months, Jul 2006 - Jan 2007

    Trainee Marketing

    GlaxoSmithKine Markenartikel GmbH

  • 4 months, Jul 2005 - Oct 2005

    Trainee Marketing Controlling

    Johnson & Johnson

Educational background for Maria Kreuzer

  • 2007 - 2011

    Marketing

    Universität Innsbruck

    Doktoratsstudium - Marketing, Consumer Brand Knowledge

  • 2004 - 2005

    International Business

    Trinity College Dublin

  • 2002 - 2007

    International Business

    Universität Innsbruck

Languages

  • German

    First language

  • English

    Fluent

  • Italian

    Basic

Wants

Gedankenaustausch
Ideen
Strategische Köpfe
Forschungspartner

Interests

Marke
Markenwissen
multisensorisches Markenerlebnis
qualitative Marktforschung
innovative Marktforschungsmethoden
Kreativitätstechniken
Metaphern
Embodiment
Neuromarketing
Sport

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