Maria Kulikova

- Led the redesign of corporate websites, improving user engagement (bounce rate reduced by 3.5%, session duration increased by 17%). - Developed Power BI dashboards to automate reporting, reducing manual workload by 20%. - Managed data-driven advertising campaigns, achieving an average CTR of 15%.

- Implemented a CRM system for 20 retail locations, training 50 employees in data-driven marketing practices. - Analyzed customer behavior to optimize performance campaigns, driving increased sales.

- Developed and implemented a customer loyalty program, increasing customer retention rates by 25%. - Managed and analyzed a context advertising campaign, leading to a 54% increase in unique website visitors. - Designed and implemented an online catalog service, which automated product information access and reduced client service time by 40%. - Conducted data-driven assessments of marketing strategies, optimizing campaign performance and resource allocation.