Maria Kulikova
Skills
Timeline
Professional experience for Maria Kulikova
- 5 years and 8 months, Sep 2018 - Apr 2024
Digital Project Marketing Managerin
Biocad
- Led the redesign of corporate websites, improving user engagement (bounce rate reduced by 3.5%, session duration increased by 17%). - Developed Power BI dashboards to automate reporting, reducing manual workload by 20%. - Managed data-driven advertising campaigns, achieving an average CTR of 15%.
- 7 months, Nov 2017 - May 2018
Digital & CRM Managerin
Samsonite
- Implemented a CRM system for 20 retail locations, training 50 employees in data-driven marketing practices. - Analyzed customer behavior to optimize performance campaigns, driving increased sales.
- 3 years and 3 months, Apr 2014 - Jun 2017
Marketing-Spezialistin
GCE GmbH
- Developed and implemented a customer loyalty program, increasing customer retention rates by 25%. - Managed and analyzed a context advertising campaign, leading to a 54% increase in unique website visitors. - Designed and implemented an online catalog service, which automated product information access and reduced client service time by 40%. - Conducted data-driven assessments of marketing strategies, optimizing campaign performance and resource allocation.
Educational background for Maria Kulikova
- Current 3 years, since Oct 2023
Computer Science and AI
Technische Hochschule Ingolstadt
- 4 years and 10 months, Sep 2007 - Jun 2012
Marketing
Saint Petersburg State University of Economics and Finance
Languages
English
C1 (Fluent)
Russian
C2 (Expert / native speaker)
German
A1-A2 (Basic)
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