Maria Oehmichen

-Led end-to-end marketing strategy aligned with company growth: annual planning, budget ownership, campaign execution, and KPI tracking -Owned digital budget and optimized CAC, LTV, and ROI -Rebuilt customer funnel, boosting CR & retention rate -Directed organic/paid growth -Managed CRM strategy: lifecycle campaigns, automation -Delivered integrated campaigns across digital, offline, and partner channels (co-promos, OOH, activations) -Led 4 teams: CRM, Performance (Meta, Google, TikTok), Promo, Design

-Development of promo activities (Black Friday, Christmas sale, Gender holidays, etc.) -Improve platform design for the best customer experience -Agile and creative way of project management with cross-functional teams -Driving innovation and solutions based on analytics of main KPIs (GMV, new users, RR) -Lead and optimize omnichannel communication streams (performance marketing, CRM marketing, in- app trigger communications, social media) -Detailed promo mechanics planning, budgeting and implementation

- Building up the trade marketing department for eight CIS countries - Developing regional trade marketing team - Setting up promotion planning for key accounts (Carrefour, Auchan, Globus) - Creation of Sales incentive program using Gamification

- Implementation of the promo calendar for regional accounts - Development of promo designs (POSM, gifts) - Cooperation with agencies Project: In-store product placement to increase Whiskas brand awareness (International Cat Day)

- Increase license revenue with cooperation partners - Analytics of the effectiveness of cooperation PR campaign: Clothing collection for Barbie - WildFox (omnichannel promotion incl. PR event) Project: Cooperation with Alena Akhmadullina for Mercedes Benz Fashion Week (Barbie)

- Procurement of marketing and gift materials for brand group activities - Conducting tenders, bundling of procurement activities, supplier negotiations