Maria Sillén-Sittner

Online marketing (launch of e-commerce site sisley-paris.de) Merchandising

Based in London. Started as Brand Manager for “Skincare Plus”, a portfolio of niche skincare brands, and was subsequently promoted to manage luxury skincare brand La Prairie. The role entailed to plan and implement marketing plans on the UK market in accordance with agreed budgets and guidelines from client company (La Prairie International).

Based in Paris. Successfully launched the brand throughout Europe (Italy, Portugal, Poland and Holland) in close partnership with Sephora. Operating in a small team, the role entailed a broad range of responsibilities and extensive field presence. Crucial to the role was to maximise brand exposure through Sephora’s marketing and PR tools. The role meant frequent interface with the local Sephora head offices (50% travel time).

Based in Paris. Managed the portfolio of franchise holders running the fashion, jewellery and accessories shops (39 shops - Hermès, Cartier, Ferragamo, Burberry, Escada, Boss, Longchamp, Swarovski, Swatch…). The role entailed to strategically define the shop portfolio depending on passenger profile and to select the shop concepts through tender procedures. Followed up, drove and reported sales performance in the existing shops.

Internship of 5 months part of MBA programme. Pivotal role at the export department of Nina Ricci & Paco Rabanne liasing between strategic marketing and the international subsidiaries (UK, Spain, Portugal, Italy and Scandinavia).

Marketing, Strategy, French