Maria Susskaia

Development and Implementation of the Full Cycle of Category Management: 1. Comprehensive Analysis: Conduct market research, competitor intelligence, evaluate business KPIs, and assess customer behaviour data. 2. Strategy Formation: Define category roles, create an assortment, determine place allocation, and establish a pricing strategy. 3. Strategy Implementation: Integrate project management, improve processes, and enhance cross-functional collaboration. 4. Establishing a Change Evaluation Process

Managed strategic development of 4P complex (Product, Price, Place, Promotion) for Dry categories nationwide. Developed long and short-term strategies and translated them into the execution of end-to-end sales growth projects. Partnered and ran new projects with key suppliers (such as Mars, P&G, PepsiCo, etc.). I was an ambassador of the Category Management approach and customer behavior analysis.

Facilitate the development of category strategies nationwide. Evaluated assortment efficiency from the federal to the store level. Conducted and led different category management analytical projects. Conducted market and trend analysis to understand customer expectations. Organized and led a team of associates (convinced the supervisor that we needed one).

Conducted and led different analytical category management projects from the federal to the store level. Analysed customer behavior across various categories, effectively interpreted data to generate initiatives, boost customer satisfaction, and revenue. Cooperated with the Commercial team to implement insights for revenue or customer in-store satisfaction improvement.

Led category management development for the hand tools category. Driving growth through innovative product development and portfolio optimization. Conduct in-depth market analysis to identify trends, customer insights, and competitive landscape. Developed new products that align with customer needs. Identified and negotiated with potential suppliers, managed vendor relationships, negotiated pricing, and cost efficiencies.

Managed and executed pricing of 2 branches. Analyzed assortment efficiency with close attention to low turnover goods.