Mariam Elemam

Structured a cross-border produce import venture distributing fresh Egyptian produce in the UAE (JV agreements, commission deals, consignment orders) Owned end-to-end branding: logo, packaging, and social media planning

Managed social media, paid ads and CRM for a luxury real estate boutique. Drove lead generation via targeted Meta and TikTok campaigns. Redesigned client journey to elevate experience across the full sales cycle.

Designed content and communications to reduce friction across touchpoints. Generated innovative ideas and strategies to enhance customer experience. Mapped and optimised customer journeys using data-driven personalisation strategies.

Developed marketing strategies to increase visibility and conversions. Collaborated on website updates. Designed logos and defined brand guidelines.

Managed marketing requests of the real estate agencies across Belgium. Created and ran digital marketing campaigns, as well as other content. Followed-up on social media marketing KPIs.

My thesis titled "How do consumers value nutrition and ingredient labelling of fruit juice?" explored consumer preferences and purchasing behaviours to enhance product labelling.

The goal of my Bachelor's Thesis was to help an e-commerce company internationalise to a new market.