Mariana Paula Coronel

In charge of the Sanex Global brand strategy (MAT 190M€, growing at 11%), with special focus on Bath & Shower and Deodorants categories. Development of new products and brand communication campaigns. Coordination with over 10 countries. In charge of a team of 7 senior marketers, and reporting to the VP Bodycare.

Leading new categories and new countries to expand the brand. In charge of a Senior Brand Manager, and reporting to the Global Marketing Director Sanex.

Implementation of the global strategy and development of the local operative plan of the brand. Coordination with Sales department and Sanex Global Brand. In charge of a team of 4 Brand Managers, and reporting to the Marketing Director Bodycare Spain.

Definition of the strategy and the operative plan of the brand. Development of new products and communication campaigns, managing an Advertising & Promotion budget of over 12M€. Coordination with Sales department and Activia Global Brand. In charge of a Brand Manager, and reporting to the Marketing Manager Health.

In charge of the succesfull launch of Actimel in Argentina. Development of MKT mix, launch and continuity support plan and innovation projects. Coordination with Sales department and Actimel Global Brand. Reporting to the Marketing Manager Health.

Leading at a central level of the negotiation and purchase, shelf lay out definition and promotional activity of food categories and toys. In charge of a team of 2 persons, and reporting to the Purchase Director.