
Mariana Ibáñez Trujillo
Werdegang
Berufserfahrung von Mariana Ibáñez Trujillo
Daily communication with employees from all around the globe to get news and insights to publish in the internal social network Webpage daily updates Create and edit content for the different channels Assist the team with tasks on Photoshop and other Adobe products Organize & support event planning
Operational management/consulting of social media channels Conception, monitoring and evaluation of social media campaigns Internal cross-platform analysis Implementation of external benchmark and competition analysis
- 9 Monate, Dez. 2016 - Aug. 2017
Assistant Research
Technische Universität München
Professorship for Research and Science Management: Participation in the preparation, implementation and evaluation of empirical studies like data collection and its evaluation with SPSS. Support the marketing and communication activities to promote the visibility of the project ForGenderCare (e.g., project website, brochures)
Create strategies for all media campaigns around the world and analyze the results. Data analysis: Study the tendencies and trends of media usage, media spending, brand and model awareness, and registrations and compare them to understand better each market. Differentiate countries with possibility of growth from countries with less opportunities (because of the economic situation, the percentage of paved roads, the culture, and many other aspects).
- 1 Jahr, Sep. 2014 - Aug. 2015
Marketing and Communications Intern
Porsche Latin America, Inc.
Lending support to general Marketing support tasks. Event planning. Resource reallocation. Database maintenance and updates. Process improvement initiatives. Project analysis, design and implementation. Assist in ongoing process workflows.
- 7 Monate, Jan. 2014 - Juli 2014
Marketing and Communications Consultant
Kazam
Development and coordination of a campaign to achieve high visibility, brand recognition, differentiation and tactical objectives. Definition of strategic plan, and its execution, budget and reporting of campaigns.
- 10 Monate, Okt. 2013 - Juli 2014
Public Relations, Branding and Branded Content Intern
Opinno
Promotion and positioning of CEO Pedro Moneo throughout the world. Web content management.
- 2 Monate, Mai 2013 - Juni 2013
Communication Intern
Le pas de côté
Creation of a catalog with the products of this social responsibility association and the preparation of press conferences for the presentation of the same. Improvements to the website.
- 4 Monate, Juli 2011 - Okt. 2011
Intern for the account of Renault
Publicis Groupe
Participation in the creation of an advertising campaign in order to promote the "Live Renault" Plan (Purchase / Sales program): TV, Radio, Graphic. Pub TV Renault serial killer : https://www.youtube.com/watch?v=Z2hNsFNkK5g
Ausbildung von Mariana Ibáñez Trujillo
- 4 Jahre und 10 Monate, Sep. 2009 - Juni 2014
Marketing
Universidad Rey Juan Carlos
Corporate Social Responsibility, Marketing
- Bis heute
International Master in Consumer Affairs
Technische Universität München
Sprachen
Spanisch
Muttersprache
Englisch
Fließend
Französisch
Fließend
Deutsch
Gut
Portugiesisch
Gut
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