Mariana Ibáñez Trujillo

Daily communication with employees from all around the globe to get news and insights to publish in the internal social network Webpage daily updates Create and edit content for the different channels Assist the team with tasks on Photoshop and other Adobe products Organize & support event planning

Operational management/consulting of social media channels Conception, monitoring and evaluation of social media campaigns Internal cross-platform analysis Implementation of external benchmark and competition analysis

Professorship for Research and Science Management: Participation in the preparation, implementation and evaluation of empirical studies like data collection and its evaluation with SPSS. Support the marketing and communication activities to promote the visibility of the project ForGenderCare (e.g., project website, brochures)

Create strategies for all media campaigns around the world and analyze the results. Data analysis: Study the tendencies and trends of media usage, media spending, brand and model awareness, and registrations and compare them to understand better each market. Differentiate countries with possibility of growth from countries with less opportunities (because of the economic situation, the percentage of paved roads, the culture, and many other aspects).

Lending support to general Marketing support tasks. Event planning. Resource reallocation. Database maintenance and updates. Process improvement initiatives. Project analysis, design and implementation. Assist in ongoing process workflows.

Development and coordination of a campaign to achieve high visibility, brand recognition, differentiation and tactical objectives. Definition of strategic plan, and its execution, budget and reporting of campaigns.

Promotion and positioning of CEO Pedro Moneo throughout the world. Web content management.

Creation of a catalog with the products of this social responsibility association and the preparation of press conferences for the presentation of the same. Improvements to the website.

Participation in the creation of an advertising campaign in order to promote the "Live Renault" Plan (Purchase / Sales program): TV, Radio, Graphic. Pub TV Renault serial killer : https://www.youtube.com/watch?v=Z2hNsFNkK5g

Corporate Social Responsibility, Marketing