Marie Lorenz

Creation of marketing and communication strategies, management and execution of integrated marketing and communication activities, contribution to the development and implementation of SWM brand campaigns, responsibility for the commercial execution of marketing processes in coordination with procurement, project management and cross-functional collaboration within the team and with external partners

Increasing employer attractiveness and optimizing applicant quality, media planning and campaign management, targeting focus groups, managing online, print, audio, OOH, and social media campaigns with external partners, testing new media, evaluating measures, supporting HR marketing and recruiting, providing and updating targeted content

Responsibility for corporate identity and branding, employer branding, internal and international communication, social media, website, press, print and digital products, internal and external events; Project management marketing campaigns and employee experience

Milestones: Participiation in the implementation of a social intranet on an international level, support in the introduction of a new corporate design guideline, deputy responsibility for the department

Creation and implementation of communication concepts for HR-related projects, management support and communication of the women's promotion program, participation in employer branding strategies

Writing of internal articles, maintenance of the intranet, support with event management, creation of print media according to corporate design

Change parts division, Customer responsibility for regional sales in Scotland and Ireland