Dipl.-Ing. Marieke Weusten

Responsible for the growth agenda of the Dutch A-Brand Chocomel in the European Market, with a strong focus on the local commercial strategies and the responsibility for the total portfolio incl. the innovation funnel.

Responsible for the roll out of the Dutch A-Brand Chocomel in new markets. Explore the size of the opportunity and define the launch strategy together with the local teams incl. the right portfolio, pricing, route to market and activation.

Leading several commercial projects, with a strong focus on Revenue Growth Management. Contributing from a commercial angle to the long-term FrieslandCampina Germany strategy. Develop and co-lead the re-structuring of our factories with impact on our commercial strategy and our colleagues (-200 FTE).

Responsible for the launch of the Dutch A-Brand Chocomel in Germany. Define and execute launch strategy, invent and organize marketing campaigns, internal stake holder management. Result 2020: #1 UHT chocolate drink in Germany.

Build as project manager a new organization of FrieslandCampina Germany in Düsseldorf. Lead our recruitment office to hire +/- 90 new employees, establish a new office that matched our new way of working, budget owner, guide the change process and establish our culture.

Several roles on different levels, responsible for the development of pricing, promotion, placement and assortment strategies, based on different data sources. Guiding the yearly Integrated Commercial Planning process, category projects with the retailer and prepare the yearly negotiations.

Responsible for quantitative commercial analyses and monthly reporting.

Responsible for the end-to-end supply chain of customized products (e.g. Displays, bundles and stickered products), developed together with the marketing and sales team.

Master: Simulation, Modeling and Gaming Bachelor: Transport, Infrastructure and Logistics