Daniel Springer

Responsible for enhancing the customer relationship management with one central digital platform for comprehensive 360° views and smarter customer interactions.

Responsible for the development and management of global digital marketing communication, including website, social media, email, mobile app, customer portal, digital ads and campaigns, KPI reporting

Responsible for creating and managing the new global maritime website, social media, and mobile app with strategy during a company merger

Responsible for developing and managing product marketing, with focus on driving change from product selling towards a solution enabler

Responsible for consulting projects, business development and product management for custom-built software platforms, open innovation and social media marketing

In charge of diverse quantitative and qualitative analysis projects, including deriving strategic recommendations and developing marketing strategies

Responsible for managing innovative market research projects in the Group Product Strategy department, with new scouting approaches and cross-functional, international teams

In charge of developing negotiation strategies, leading price negotiations and result presentations for top management

Conducted product requirement analysis at the department of “New Technologies and Investment Planning”, for introduction of a shop-floor control system

Marketing and internet consumer behavior

Production Management

Marketing, Fahrzeugtechnik