Marija Turkalj

Implementation of marketing strategy and destination branding, creation of offers and marketing of Plitvice Lakes hotels, defining target markets per seasons and finding the best channels for targeting them, coordination of social media channels and events of Plitvice Lakes National Park, representing the Park on fairs. Collaboration with Parks of Croatia, Ministry of Environment and Energy, Croatian Tourist Board, local tourist boards and municipalities.

Loyalty program and project management within ADIVA program for pharmacies in Croatia. Communication and program coordination with suppliers, pharmacies, digital and creative agencies and IT solution providers. CRM management (CRM Microsoft Dynamics platform). Reports design and interpretation to clients (pharmacies). Creating new activities in order to improve project main KPI’s. Event management for PHOENIX Farmacija events.

Project management within ADIVA program for pharmacies in Croatia. Communication and program coordination with suppliers, pharmacies, digital and creative agencies. A member of international marketing team under sponsorship of PHOENIX Group. Team deals with analysis of current situation in each country member in digital marketing and print materials. Share of knowledge helps each member to implement some new marketing ideas on market of it’s country.

Editorship of ADIVA Plus magazine, selling advertising space in the magazine, coordination of activities within ADIVA brand and assistance to brand manager in the marketing activities organized within ADIVA brand.

Management, Human resources, Project management, Marketing, PR