Marina Franke
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Marina Franke
- Current 4 years and 8 months, since Oct 2021
Digital Services Leader EMEA
3M Company
- 1 year and 3 months, Jul 2020 - Sep 2021
EMEA Integrated Campaign and Marketing Automation Services Leader
3M Company
- 1 year and 7 months, Dec 2018 - Jun 2020
Marketing Automation Operations Leader EMEA
3M Company
• Owner of Marketing Automation operational processes across EMEA • Leading an international team of MA developers (20 individuals in 4 countries) • Project lead for harmonizing MA processes across Western Europe, Central East Europe and Middle East Africa to leverage EMEA region organizational structure
- 2 years and 2 months, Oct 2016 - Nov 2018
Digital Campaign Leader, West Europe
3M Company
• Team leader of a cross-functional team of campaign developers, web maintenance support, social & paid media specialist (up to 10 individuals based in Germany) • Lead Marketing Automation rollout and Eloqua deployment across DACH countries and owner of Marketing Automation operational processes across Western European region • Community Management and Social Listening process owner for DACH region • Influencer marketing project management supervision
- 2 years and 2 months, Aug 2014 - Sep 2016
Product Manager Infection Prevention Division D-A-CH Region
3M Deutschland GmbH
• Responsible for a variety of product groups within the Health Care Business Group • Pricing strategy including DACH harmonization and market assessments • Key account management for Auscultation Business • Product introductions and distributor marketing activities for outpatient and hospital markets
- 2 years and 10 months, Oct 2011 - Jul 2014
Digital Marketing Specialist
3M Deutschland GmbH, Health Care Business
• Lead all digital marketing activities for the Health Care Business Group • Design and architecture of integrated campaigns (email marketing, social media, paid media) • Search engine and UX optimization for Health Care websites across all divisions
- 9 months, Jan 2011 - Sep 2011
Marketing & eBusiness Coordinator
3M Medica, Zweigniederlassung der 3M Deutschland GmbH
- 1 year and 6 months, Jul 2009 - Dec 2010
Marketing Assistant Asepsis
3M Medica, Zweigniederlassung der 3M Deutschland GmbH
- 1 year and 11 months, Aug 2007 - Jun 2009
Auszubildende
3M Deutschland GmbH
Ausbildung von Marina Franke
- 3 years and 7 months, Aug 2007 - Feb 2011
Business Administration
FOM - Hochschule für Oekonomie und Management
International Management Marketing Supply Chain
Sprachen
English
C1 (Fließend)
German
C2 (Verhandlungssicher / Muttersprachlich)
Italian
A1-A2 (Grundkenntnisse)
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