Marina Saldanha

Angestellt, Digital Marketing Manager Abbott Diabetes Care EMEAP, Abbott in Deutschland
Frankfurt am Main, Germany

Fähigkeiten und Kenntnisse

Pharmazie
Globales Marketing
Produktmarketing
Projektmanagement
Markenführung
Brand Management
Kommunikationsstrategie
Commuications
Marketingstrategie
Chronische Erkrankungen
Kampagnenführung
Events
Veranstaltungen
Digitale Kampagnen
Neuropathie
Diabetes
KPI-Definition
Budget Management

Werdegang

Berufserfahrung von Marina Saldanha

  • Current 6 years and 10 months, since Sep 2019

    Digital Marketing Manager Abbott Diabetes Care EMEAP

    Abbott in Deutschland
  • 1 year and 7 months, Mar 2018 - Sep 2019

    Marketing Manager Abbott Diabetes Care EMEAP

    Abbott in Deutschland
  • 1 year and 1 month, Mar 2017 - Mar 2018

    Brand Manager Palexia

    Grünenthal GmbH

    - Report to Head of Palexia - Co-created Palexia global brand plan - Drove implementation of Palexia global strategy via regular sales visits in Southern Europe - Responsible for Palexia digital activities - Facilitated Palexia Belgium’s internal launch preparation - Supported STADA, an external pharma partner in Eastern Europe, incl. steering of launch preparation activities in Russia - Developed communication strategy and promotional materials for key international pain congress (EFIC)

  • 1 year and 3 months, Jan 2016 - Mar 2017

    Project Manager / Brand Manager CHANGE PAIN

    Grünenthal GmbH

    - Reported to Vice President of Hospital Business - Developed global patient campaign across digital channels such as website and mobile applications - Defined and implemented Change Pain global communication strategy for key European pain congresses - Collaborated with top-level external scientific experts, organised two Scientific Advisory Boards - Managed global CHANGE PAIN Acute budget - Increased regular exchange and best practice sharing - Liaised with key external service providers

  • 9 months, May 2015 - Jan 2016

    Brand Development and Communication with HCPs Intern

    Merck Group

    - Reported to Global HCP Marketing Director - Developed global guidelines containing key Neurobion marketing message to facilitate the usage of HQ-approved messages across various indications in local markets - Created and managed HCP Brand Development Page on Marketing Global Internal Sharepoint Room - Supported internal HCP meetings, incl. logistic details; developed medical and scientific presentations for internal staff

Ausbildung von Marina Saldanha

  • 2 years and 3 months, Dec 2014 - Feb 2017

    MBA Management

    Zagreb School of Economics and Management, Zagreb, Croatia

  • 5 years and 1 month, Sep 2008 - Sep 2013

    Pharmaceutical Sciences

    Faculty of Pharmacy and Biochemistry, University of Zagreb, Croatia

Sprachen

  • English

    C1 (Fließend)

  • Portuguese

    C1 (Fließend)

  • German

    B1-B2 (Gute Kenntnisse)

  • Spanish

    B1-B2 (Gute Kenntnisse)

  • Italian

    A1-A2 (Grundkenntnisse)

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