Marina Semenova

Reporting to the owners of the business • Responsible for the wholesale part of the business with the goal to restructure and build platform for future growth • Revising organizational structure: redefining roles within sales team, forming marketing as a separate function • Streamlining all major business processes • Setting up budgeting process and regular actuals vs. plan analysis • Anti-crisis management after a major force majeure

Consultant to distribution, retail and e-commerce companies (including start-ups): • Planning & budgeting the start of a new business • Growth strategies • Market potential analysis & recommendations on distribution set-up across Russia • Organizational structure and business processes optimization Projects: footwear retail & internet stores, children goods (toys, souvenirs, diapers), household goods, sports, etc.

Reporting to HQ in Taiwan • Competitive analysis & positioning • Route to market planning: distribution structure, marketing support • Team restructuring to support the chosen strategy Achievements • Drafting a detailed brand re-launch plan for Adata in Russia, including full value chain calculation, revising distributors club, repositioining the brand and developing a new communication platform

Reporting to VP CEEMEA 12 direct reports, 40+ own staff, 50+ total staff • Strategic analysis & planning; full P&L and cashflow responsibility • Operational management of all core functions: Sales, Marketing, Customer Care, Logistics, Finance Achievements • Tripled the business from 2007 to 2010 • Successfully launched Remington brand from 0 to #3 in the market • Expanded distribution into more modern trade formats

Direct report to General Manager; dotted line report to HQ brand managers Responsibility for Varta & Remington brands • Marketing planning & budgeting • Value chain calculation • Category management • National atl- & btl-projects, customer-specific activities • Sales / purchasing forecasting

Reporting to Marketing Director 2 direct reports • Marketing planning and budgeting • Creating and launching Delovye Systemy brand • Brand communication and execution, Event management, Collateral preparation, Web administration, CRM, Market research • Public relations management • Developing joint marketing programs with Dell Corp., Intel, Microsoft, etc.

Reporting to CEO of the company, before April 2002 – to Marketing Director 2 direct reports and coordinating work in a horizontal structure • Regional marketing: responsible for all marketing and communications activity in Russia, CIS, Eastern Europe • Central marketing: taking part in developing short-term marketing strategy and marketing materials at HQ level • Web Administration: creating, supporting and promoting corporate website

GPA 3.88 / 4.0

General and technical translation and interpretation; English and Finnish languages; GPA 4.95/5.0