Marinella Massacesi

Responsible for the UK, Scandinavia and Benelux markets for Energy Storage projects (Utility scale, Industrial & Commercial) • Key Customer Management • Negotiation of commercial terms and conditions • Development and implementation of long-term partners management for strategic cooperation • New clients acquisition through proactive customer profiling and market research • Elaboration of technical and commercial proposals • Liasoning with Public Authorities, TSO and DNOs

Loccioni Group, Washington DC – U.S.A • Customer Management through frequent business trips autonomously organized • Responsibility for Business Development, liasioning with government agencies research centers • Business presentation, representing companies in seminars and workshops • Identification of requirements for new products & services to lead the market • Manaing director support for local Human Resources recruiting and management

• Market development through direct meetings with prospects in Italy, Europe, China, Korea and US. • Key Customer Management (Samsung, LG, Whirlpool, IKEA, Tetrapak) • Development and implementation of long-term supplier management for strategic cooperation • Key contribution to annual Strategic Plan (Value proposition, positioning, marketing mix,…) • Responsibility for market research (i.e. SWOT analysis, marketing mix)

• Create marketing and promotional materials, both print and electronic • Work with advertisers for timely and useable ad submissions • Design and launch email marketing campaigns • Recommend, implement and maintain site design and operation • Promote products and services through public relations initiatives • Develop marketing communications campaigns • Event Management