Marion Fournier

To promote the company's image Realisation of product information sheet Events organisation Community management Making and publishing press releases Creating targeted emailing/newsletter Partners and press contacts development Strategic marketing campaigns Implementation of communication strategy Creation of marketing and sales process Market’s analysis Determination of key factors, competitors and customers potential Search for new prospects Building a solid customer relationship

Marketing & Communication - Creation and launch of a new product on the market. - Follow the satisfaction survey for each network. - Competitive Intelligence & Realization of a Dashboard. Project Management - Newsletter: determine frequency and content - Project Manager SEO and functioning website - Find new partnerships / Propose solutions to develop

Helping a friend to create her association Creating business plan and marketing and communication strategy to promote the product Creation of brand image and message for customers Determination of product positioning and pricing Implementation of business strategy Choice of communication media Creating partnerships Define the marketing strategy and communication strategy Full implementation of the business plan of the company Market Research and Competitive Intelligence

PM Services: creation of a communication support and content services for store managers PM Training: satisfaction survey with staff of 63 shops, determining training needs, proposing a new medium and a reorganization Proposals and implementation for the development of market shares business concept development shop Establishment of training schedules for new sellers Monitoring of trainers during deployments (returns on training) Management training administration (tracking timesheets)

Context: big company, mass consumerism market, B to C Result: Increasing the shop turnover with customers’ satisfaction and loyalty

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports?