Mariona Planella Boix

- Founded and scaled The A Society, a social wellness platform redefining how people connect through movement, culture and shared experiences, building a community of 1,000+ active socials in Berlin - Created and scaled 6+ community events' concepts across running, group sports, pilates, coffee raves and active experiences, bringing together 1,500+ attendees - Developed partnerships with 10+ brands and local businesses across sports, wellness, and lifestyle, including XXL Nutrition as official nutrition &

- Built and scaled a vibrant running community (~2,000 in 6 months), fostering engagement through regular events, social media and word of mouth. - Planned, organized, and executed over 10+ running events under the Running FOMO brand, managing logistics, partnerships, and promotions. - Maintained and updated the database of Berlin’s 50+ run clubs and running events, serving as a key resource for local runners. - Developed and managed brand partnerships with 4+ top-tier brands in the industry - Managed marke

- Led the Financial Performance Management of the group by reviewing Best Estimate on a monthly basis - Monitored the Strategic Performance Management of the group by developing the strategy program with the objective of unlocking value across everything in the business

- Created content for my 2 Instagram accounts focused on food & events, and running & fitness - Grew from 0 to 3k followers my running account within a month - Partnered with top tier global brands like Get Your Guide, NeoTaste App, Whoop, New Balance, Barebell’s, Pillar Performance, Norqain, Every Foods, and more

- Driving efficiency, automation, and process consolidation across the Vendor organization to optimize restaurant lifecycle management. - Leading initiatives to improve restaurant retention and reduce churn through scalable, data-driven solutions. - Rolled out a central prediction model across multiple entities, enabling local teams through tailored training and best practices. - Partnering with cross-functional stakeholders globally to align strategy, share learnings, and accelerate operational impact.

- Worked directly on Glovo’s company strategy, helping to define and map out a path to achieving their vision and ambition - Managed company-wide projects and internal and external stakeholders to set the company objectives and key results on a semester basis - Led the market intelligence and competitive analysis to predict industry activity and implications for Glovo. - Evaluated and tested new business concepts and models and drove the thinking within the business on new verticals, from problem-solving to

- Researched, contacted and closed collaborations with clients, constantly exceeding the sales target by +100% on a month-to-month basis, from July to December. - Retained +80% of the clients onboarded in the APP. - Launched the APP in the Canary Islands in Q4 2021, after being selected out of the 25+ Sales Specialists and 30+ FT Sales Specialists to form the Spanish team thanks to outperforming my individual sales target by 230% in the month of October.

- Conducted research and analyzed Tech, Media & Telecomms industry trends related to business development - Supported the team in building financial models, assessing valuations, and exploring corporate finance solutions for big-picture financial analyses - Participated in client development, built client materials, and presented new ideas to clients, for an IPO deal, a SPAC project and a buy-side M&A transaction.

- Recruited and managed 3 analysts in the MergerSight Group's ESADE chapter - Co-Wrote, edited and oversaw ESADE chapter's creation of reports on recent M&A transactions The MergerSight Group is an international financial research company, specializing in M&A transactions. The brightest students from the world’s top universities are recruited to produce weekly analyses of the most interesting and topical M&A deals. Partner universities: Columbia, Wharton, Cambridge, NYU, Brown, Georgetown, LSE, UCL, Warwi

Market Analysis - Tracked performance of assigned products (sell-in & sell-out data, pricing, stock levels, market share, etc.) and consumer behaviour (penetration, AWOP, etc.) in order to identify challenges and recommend corrective actions Communication strategy - Supported the team with the implementation of the commercial strategy and social media communications, especially focusing on Instagram. - Briefed 10+ Advertising and design agencies with the information needed to produce effective commercials

- Assisted the TMT (Technology, Media & Telecommunications) team on several assignments including financial analysis, industry research, company pitches, preparation of slides, excel back-ups and other written materials - Completed and presented in front of a panel a Final Project on a buy-side target from the telecommunications sector, including company overview, equity story, benchmarking and preliminary valuation - Carried out an analysis using the different valuation methodologies (DCF, LBO, comparable

- Gathered information about the market of simulators, focusing on the segment of universities and carried out competitors' benchmark analysis and positioning maps - Helped in the writing process of a business case

- Reviewed and prepared 4 quarterly VAT return documents for the Spanish Tax Authorities - Managed cash and the association's treasury by budgeting, forecasting and planning the organization's financials - Invoiced and kept track of economic transactions

Periods: July 2018 - August 2018 July 2017 - August 2017 June 2016 - September 2016 Tasks: - Controlled the 64-room planning and online sites to avoid overbookings, while maintaining relationships with TTOOs and keeping track of room revenue and adjusting prices accordingly. - Invoiced and cash audited to keep track of the economic transactions registered during the period - Managed the ho

Spring Intern (April 8th - April 12th) IB - TMT division - Work-shadowed for a week a team of around 30 people from the TMT – Investment Banking Division, participated in several case studies and presentations and completed a company profile.

- Corporate Sustainability and Product Value Proposition (SMU-X): A. Assisted the client in developing a new product and GTM strategy for a plant-based omega-3 supplement. - Entepreneurship & Business Creation: A-. Pitched a new venture in the field of crowdfunding and crowdsourcing for students a

- 22 “Graduated with Honors" subjects - Winner of DANONE Case Competition 2018 in partnership with ESADE - Ranked #3 in the 3 weeks Trading Competition 2019 organized by ESFS (Esade Student Finance Society) - Representing ESADE at the McDonough Business Strategy Challenge (MBSC 2020) in Washington

Average Baccalaureate qualification: 10/10 ("Graduated with Honors") University Entry Exam ("PAU Fase General") qualification: 9,3/10 University Entry Exam ("PAU Fase General + Específica"): 13,52/14 Average university entry qualification: 9,72/10