Mark Gormley

Consulting work for multiple companies and media agencies Berlin & Los Angeles. This includes Auditing, Training, and Consulting.

•Responsible for all performance marketing channels (SEM, mobile marketing, Display, Remarketing, Mobile Engagement, Mobile Install, Affiliates, Paid Social and CRM/Newsletter) •Implement budget planning and forecasting for 20 countries

•I played an active role in the leadership of the Brand, Innovation and Planning department as a member of its Leadership Team, and working with colleagues to support effective cross working and achievement of objectives.

Manage daily execution of paid search campaigns including paid search, banners and display, retargeting, and promoted social campaigns, Gmail Sponsored Posts, Yandex, Google, Bing, 2nd tier engines

•Focus on local and Global implementation of Search, Display & Remarketing campaigns. Management of brand awareness standards. Improving client ROI by maintaining products, data lists, technology, remarketing, and initiating strategic optimization.

Focusing on local and EMEA implementation of Search Marketing campaigns. Managing translations projects from multiple vendors. Implementation of online ad campaigns via major search engines Google, Yahoo & MSN. Implementing of new adcopy based on a variety of criteria dictated by the client. Management of brand awareness standards. Improving client ROI by maintaining products, data, lists, technology, and initiating strategic services. Fastbridge was the SEM team for IPG Belgium

•Specializing in paid search and managing internet marketing projects. Creation and implementation of online ad campaigns via major search engines Google, Yahoo & MSN Ask and also working with 2nd tier search engines