Amy Carabini

Basic

Angestellt, Expert Lead Data & MarTech, groupm Germany

Abschluss: International Marketing, Dundalk Institute of Technology

Köln, Germany

Skills

Marketing
Lead Generation
Demand Generation
Campaign Management
HTML design
Online Marketing
Marketing Automation
Landing Pages
CRM
Salesforce
Customer Service
Events
Microsoft Office
B2B Marketing
B2B Sales
Communications
Social Media
IVR
Multichannel
Telecommunications
Affiliate Marketing
Performance Marketing
E-Mail marketing
SEO
Inside Sales
German language
SEM
SEA
Performance marketing
Affiliate Programs
Team leadership
Management
Softwareentwicklung
Consulting
Strategy
Processes
English Language
Marketing management

Timeline

Professional experience for Amy Carabini

  • Current 5 months, since Mar 2022

    Expert Lead Data & MarTech

    groupm Germany
  • Current 2 years and 5 months, since Mar 2020

    Global Director Digital Marketing

    cleverbridge

    Responsible for SEO, CRO, Retargeting, Performance Marketing, Marketing Automation, Conversational Marketing & iPaas Solutions Manage a Global Team Performance review and SMART goal setting Management of external vendor/partner relationships Evaluate Resources & requirements for scalability Provide Strategic & tactical support P&L Owner, Revenue & Budget Contributor Escalation point of contact for clients New Business Development coordination with Sales team Monthly KPI & Forecast reporting for C-suite

  • 11 months, May 2019 - Mar 2020

    Manager of Digital Marketing Services

    cleverbridge

    Hiring, Training & Coaching of regional team Set & connect departmental strategy & initiatives to sub-strategy Oversee successful delivery of digital marketing services to ensure client retention and growth Escalation point of contact for our clients On-going development of service offerings to ensure and maintain our competitive advantage Third Party Platform Management New client acquisition for DMS in EMEA & APAC Drive departmental and corporate initiatives and projects internally with key stakeholders

  • 2 years and 5 months, Jan 2017 - May 2019

    Senior Performance Marketing Manager (Team Lead)

    cleverbridge

    Mentor, coach and manage a regional team Creation of Performance Marketing Go-to-market Strategy Partner/Publisher recruitment strategy Client acquisition opportunity owner for EMEA & APAC Organize and attend industry events & conferences Extend our marketing services portfolio New client acquisition for Performance Marketing EMEA & APAC

  • 2 years and 6 months, Aug 2014 - Jan 2017

    Affiliate Marketing Manager - EMEA

    cleverbridge

    Manage and grow the Affiliate Program for the EMEA region Affiliate acquisition & retention Optimization projects to monetize affiliates online activities Management of affiliate marketing programs for Clients Organize and attend industry events & conferences Demo/ training of our ecommerce/ affiliate platform Discovery & sales calls/ presentations for prospects Mentor to Online Marketing Coordinators

  • 1 year and 1 month, Jul 2013 - Jul 2014

    Marketing Programs Specialist EA

    Aspect Software (Formely known as Voxeo)

    Business Development activities, through: Email Campaigns B2B CRM Management through Salesforce Industry Conferences/ Events Landing Page creation (through unbounce) Website Design

  • 1 year and 5 months, Mar 2012 - Jul 2013

    Marketing Programs Specialist EMEA

    Voxeo Germany GmbH

    Lead generation activities Pre-qualification of all inbound leads in EMEA & APAC Campaign management, creation to execution analysis CRM (Salesforce) & email ESP management tools Landing Page & email template design Weekly update on top industry news for Sales Event Planning (industry & client)

  • 1 year, Mar 2011 - Feb 2012

    Marketing Executive

    Quantum Marketing Group

    Creating a lead nurturing portfolio Website maintenance CSR management, organizing & management of internal & external events Internal communications (Newsletter, Stand-ups) Reporting & analyzing campaigns Market research Email marketing Winner of All-Stars Innovation Program 2011

  • 5 months, Oct 2010 - Feb 2011

    Marketing Assistant (Internship)

    RDC- Dundalk

  • 5 years and 8 months, Jan 2005 - Aug 2010

    Assistant Manager

    Coast Bar Inn

Educational background for Amy Carabini

  • 3 years and 8 months, Sep 2007 - Apr 2011

    Marketing and International Business

    Dundalk Institute of Technology

    Online Marketing Business Law HTML & web Design Entrepreneurship Accounting & Finance Marketing Law

Languages

  • German

    Fluent

  • English

    First language

Wants

Technology Contacts
marketing
internet
business contacts
Affiliates
Online Marketing Partners
Channel Marketing
Advertising

Interests

Music
Harry Potter
Family
Documentary Junky

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