Amy Carabini

Responsible for SEO, CRO, Retargeting, Performance Marketing, Marketing Automation, Conversational Marketing & iPaas Solutions Manage a Global Team Performance review and SMART goal setting Management of external vendor/partner relationships Evaluate Resources & requirements for scalability Provide Strategic & tactical support P&L Owner, Revenue & Budget Contributor Escalation point of contact for clients New Business Development coordination with Sales team Monthly KPI & Forecast reporting for C-suite

Hiring, Training & Coaching of regional team Set & connect departmental strategy & initiatives to sub-strategy Oversee successful delivery of digital marketing services to ensure client retention and growth Escalation point of contact for our clients On-going development of service offerings to ensure and maintain our competitive advantage Third Party Platform Management New client acquisition for DMS in EMEA & APAC Drive departmental and corporate initiatives and projects internally with key stakeholders

Mentor, coach and manage a regional team Creation of Performance Marketing Go-to-market Strategy Partner/Publisher recruitment strategy Client acquisition opportunity owner for EMEA & APAC Organize and attend industry events & conferences Extend our marketing services portfolio New client acquisition for Performance Marketing EMEA & APAC

Manage and grow the Affiliate Program for the EMEA region Affiliate acquisition & retention Optimization projects to monetize affiliates online activities Management of affiliate marketing programs for Clients Organize and attend industry events & conferences Demo/ training of our ecommerce/ affiliate platform Discovery & sales calls/ presentations for prospects Mentor to Online Marketing Coordinators

Business Development activities, through: Email Campaigns B2B CRM Management through Salesforce Industry Conferences/ Events Landing Page creation (through unbounce) Website Design

Lead generation activities Pre-qualification of all inbound leads in EMEA & APAC Campaign management, creation to execution analysis CRM (Salesforce) & email ESP management tools Landing Page & email template design Weekly update on top industry news for Sales Event Planning (industry & client)

Creating a lead nurturing portfolio Website maintenance CSR management, organizing & management of internal & external events Internal communications (Newsletter, Stand-ups) Reporting & analyzing campaigns Market research Email marketing Winner of All-Stars Innovation Program 2011

Online Marketing Business Law HTML & web Design Entrepreneurship Accounting & Finance Marketing Law