Mark Virag

Responsible for all information technology at this $1.6 billion-dollar powersports retailer, including applications development, data services, security, and cloud infrastructure for omnichannel and our 55-store retail chain.Responsible for all information technology at this $1.6 billion-dollar powersports retailer, including applications development, data services, security, and cloud infrastructure for omnichannel and our 55-store retail chain.

Virag Consulting is the “go to” for tech strategy and transformation in F&I. Clients include Route One, GMAC Insurance, Open Dealer Exchange, Superior Integrated Solutions, LoJack, Safe-Guard Products, U.S. Equity Advantage, Palm Beach Auto Club, and F&I Express.

Created new e-commerce function, including API support and vendor liaison for menu and digital retail systems, and developed Direct to Consumer (D2C) capability. New department includes Safe-Guard’s first use of dedicated Product Managers for UX and API development. First-year results from menu training alone produced $18.5 million incremental revenue.

Created PEN as new unit of CDK-Reynolds joint venture. Prepared business plan, patent application, worked with board to obtain funding, set marketing and technical direction, recruited and trained key staff. Managed every aspect of the business, including sales, operations, and product development.

Created MenuVantage, a web-based platform for “menu selling” service contracts. Prepared business plan, market analysis, obtained venture capital, wrote the system specification and directed all product development. At the time of its sale in 2009, MenuVantage was in use at more than 2,500 dealerships in the U.S. and Canada.

Responsible for all tech capacity at startup auto finance company.

Responsible for all tech capacity at startup auto finance company.