Marko Zimmerman

Leading the global marketing strategy and community development for Spirit Sentinels, a cutting-edge turn-based blockchain game. Responsible for brand positioning, content creation, digital advertising, and managing the core community across platforms like Discord, Telegram, and Twitter. Key focus areas include tokenomics communication, NFT sales campaigns, and driving player acquisition and retention through innovative Web3 marketing tactics.

Directed product marketing efforts for a suite of enterprise SaaS tools, focusing on market research, competitive analysis, and crafting go-to-market strategies. Successfully launched three major product updates, resulting in a 25% increase in adoption rate among mid-market clients. Developed sales enablement materials and led quarterly product training for the global sales team.

Managed all performance marketing campaigns across search, social, and display networks for a leading IT service provider in the DACH region. Responsible for a multi-million Euro budget, delivering consistent ROI by optimizing bids, creative assets, and landing page experiences. Implemented a new attribution model that improved reporting accuracy by 40%.

Developed and executed the company's social media strategy and content calendar, increasing organic reach by 60% within 18 months. Created engaging blog posts, white papers, and video scripts to support lead generation and brand awareness initiatives for a B2B cybersecurity firm. Monitored social listening and community feedback.

Supported the marketing team with administrative tasks, event coordination, and managing marketing collateral inventory. Assisted in compiling market research reports and analyzing basic campaign metrics for a consumer electronics company.