Markus Hechtl

- building a CRM - B2B Sales - designing and creating sales material and presentations - developing and modifying sales strategies aligned to customer needs and goals - managing accounts from entrepreneur stage to enterprise level - fostering existing sales relations and proactive acquisition of new opportunities

Scope: - proactive acquisition of new leads - filtering and evaluation of existing leads - CRM and lead management - presenting our product to potential customers on/offline - account management from fist contact to deal stage - fostering company growth and opening up new business areas (focus on Vienna, followed by capital areas in AT/DE)

Key focus: - developing strategies to acquire new projects and customers - building up B2B relations from scratch - building and maintaining CRM from start to daily routine - managing B2B accounts ranging from entrepreneurs to enterprises - sales cycle management from first contact to signed contract

Modul 1 - Strategisches Marketing - Grundlagen des strategischen Marketings - Konzeption und Kommunikation - Marketing-Mix - Produktmanagement und Markenführung // Modul 2 - Vertriebsmanagement // - Kundenbindung - Operatives Vertriebsmanagement // Modul 3 - ausgewählte Vertiefung

Philosophies of the Virtual / Digital Media / Virtual Reality

Medientheorien und Mediengeschichte / Hybrid Media / Digital Media Studies / Virtual Environments / Computer Game Studies / Game Theory