Marta Mariani

• Created and maintained global and local editorial calendars to schedule all aspects of content creation and publication. • Edited content produced by external agencies, freelancers and translators. • Ensured optimal UX on the platform by working with designers and product owners. • Maintained CMS (Wordpress). • Monitored and optimised SEO performance of the content published. • Consulted Digital Marketing experts on paid campaigns for the Italian market.

• Wrote weekly press releases based on market trends and internal data insights. • Established key contacts with top and regional Italian media. • Developed stories in cooperation with industry influencers, media, hoteliers, DMOs in Italy. • Implemented strategies and projects within Content Marketing to enhance content production of trivago’s B2C Magazine (magazine.trivago.it).

• Managed Social Media for different clients (travel, pet, lifestyle) on different channels (Facebook, Twitter, Instagram), by developing content strategies, creating editorial plans, performing community management, and monitoring online performance. • Wrote SEO optimised content for blog posts and articles. • Supported the Digital PR team by managing relations with international bloggers, establishing new contacts with Italian media and writing press releases.

• Supported Project Manager in organising the international conference RIGFAZ 2014" (2nd Regional Internet Governance Forum Azerbaijan 2014, 02-03 December 2014 at Baku Business Center) by welcoming guests, interviewing panelists and providing general information to the audience. • Reviewed final draft of the UN conference report and integrate it with interviews, researching useful informations.

Degree in International Relations specialised in Russia, Eastern Europe and former USSR countries. Erasmus Mundus WEBB Program at Khazar University, Baku (Azerbaijan)

Degree in Foreign Languages for International Relations (English and Russian). Exchange program at Saint Petersburg State Polytechnical University, Institute of International Educational Programs (IMOP), St. Petersburg (Russia)