Basic

Marta Torres Vilas

Employee, Head of Marketing and Communications, Urban Campus

Spain

Skills

Product Marketing
B2B Marketing
Marketing strategy
Digital marketing
Content marketing
Customer satisfaction
Online Marketing
Global marketing
Social Media
Corporate Strategy
Trade Marketing
Event marketing
Online advertising
Marketing
Branding
Hospitality
Hospitality Industry
International Hospitality Management
SaaS
Technology
team work
BWL
Internationale BWL

Timeline

Professional experience for Marta Torres Vilas

  • Current 2 years and 1 month, since Jul 2019

    Head of Marketing and Communications

    Urban Campus

  • 2 years, Aug 2017 - Jul 2019

    Global Product Marketing Manager

    trivago N.V.

  • 3 years and 6 months, Mar 2014 - Aug 2017

    Global strategic Marketing Manager - Marketing and Brand Strategy

    NH Hoteles

    Development of the Global B2B Brands Strategy Definition of brands and brand positioning (Value proposition, Brand Book and guidelines) Define Comms. & Content Strategy (Launch Digital Content Strategy, Blog, Social Media, and CRM) Material definition and execution (From Brief definition to execution) Coordination with the BUs Marketing Managers to ensure the implementation of the Marketing Plan according to Global and Local needs.

  • 4 months, Jan 2014 - Apr 2014

    Trade Marketing Coordinator – Commercial Dept.

    NH Hoteles

    Creation of the new Trade Marketing Department at NH HQ.  Development of the Global Trade Marketing Strategy  Development of the Global Trade activities calendar  Coordination of all Trade projects from stand concept to construction (FITUR, ITB, IMEX) and Trade show organization.  Development of sales collateral guidelines and materials (PPTs, Videos, Give a ways, Roll ups…) to create a consistent image world wide.  Awarded “Best company stand” at FITUR 2014.

  • 1 year and 2 months, Nov 2012 - Dec 2013

    Meetings and Events (MICE) Project Coordinator- Corporate Sales

    NH Hoteles

    Coordination and monitoring of the Global MICE segment. Analysis and creation of MICE reports in order to follow up on the segment's weight evolution inside the company. Monitor the presence of NH in MICE Third Party Websites. Support NH´s participation at trade Fairs and commercial events Commercial activities optimization. Implementation of tracking methods to analyze ROI and impact of global trade show. Calculate the payment of commissions and overrides.

  • 8 months, Mar 2012 - Oct 2012

    Branch Manager Graduate Program - Sixt Rent a Car Spain and Germany

    Sixt GmbH & Co. Autovermietung KG

    Product implementation in Spain Analysis of different Branches in Spain and Germany. Identification of potential and needs. Branch Organization Branch supervisor, ensuring that the day to day operation were smooth and standards were respected. Monitoring of all tasks, and encouraging team members to meet his objectives. Upselling project responsible

Educational background for Marta Torres Vilas

  • Current 4 years and 2 months, since Jun 2017

    Digital Marketing iMBA

    University of Illinois at Urbana-Champaign:

  • 1 year and 2 months, Aug 2009 - Sep 2010

    Technology and management-oriented business administration (TUM-BWL)

    Technische Universität München

  • 1 year and 1 month, Jun 2007 - Jun 2008

    Total design

    Instituto europeo de disegno

  • 5 years and 1 month, Sep 2006 - Sep 2011

    Business Administration

    Universidad Carlos III de Madrid

Languages

  • German

    Fluent

  • English

    Fluent

  • Spanish

    First language

  • French

    Basic

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