Marta Torres Vilas

Development of the Global B2B Brands Strategy Definition of brands and brand positioning (Value proposition, Brand Book and guidelines) Define Comms. & Content Strategy (Launch Digital Content Strategy, Blog, Social Media, and CRM) Material definition and execution (From Brief definition to execution) Coordination with the BUs Marketing Managers to ensure the implementation of the Marketing Plan according to Global and Local needs.

Creation of the new Trade Marketing Department at NH HQ.  Development of the Global Trade Marketing Strategy  Development of the Global Trade activities calendar  Coordination of all Trade projects from stand concept to construction (FITUR, ITB, IMEX) and Trade show organization.  Development of sales collateral guidelines and materials (PPTs, Videos, Give a ways, Roll ups…) to create a consistent image world wide.  Awarded “Best company stand” at FITUR 2014.

Coordination and monitoring of the Global MICE segment. Analysis and creation of MICE reports in order to follow up on the segment's weight evolution inside the company. Monitor the presence of NH in MICE Third Party Websites. Support NH´s participation at trade Fairs and commercial events Commercial activities optimization. Implementation of tracking methods to analyze ROI and impact of global trade show. Calculate the payment of commissions and overrides.

Product implementation in Spain Analysis of different Branches in Spain and Germany. Identification of potential and needs. Branch Organization Branch supervisor, ensuring that the day to day operation were smooth and standards were respected. Monitoring of all tasks, and encouraging team members to meet his objectives. Upselling project responsible