Berk Saraloglu

Developed SEO strategy generating ~€1.62M in annual media value, improving SERP rankings for 40+ keywords. Centralized global campaigns, saving €1.5M annually. Implemented Agile marketing, boosting engagement by 16% and achieving 85% regional adoption. Enhanced newsletters, increasing registrations by 60%, engagement by 30%, and conversions by 13%. Created a kitchen planning app with Technical University of Munich, improving brand perception by 24% and consideration potential by 80%.

Drove 150% YoY online revenue growth and tripled website traffic with data-driven content and precision-targeting campaigns. Led 2 major product launches and 10+ campaigns, boosting product web traffic by 70% and cutting bounce rates by 35% using CRO. Increased social media followers by 28% and engagement by 16% through targeted content and influencer partnerships. Enhanced brand strategy, raising consideration by 25% and securing an additional €200K investment.

Executed 100+ digital campaigns across 4 product divisions (TV, Home Appliances, Monitors, Memory Devices), boosting online sales by 10% and web traffic by 24%. Optimized a €300K budget, shifting 40% from display ads to search and social, increasing ROI by 15% and reducing CPA by 22%. Won 3 national marketing awards for a 2019 social media campaign that increased brand engagement by 13%. Pioneered a YouTube video series with a 70% completion rate, scaled across EMEA.

Orchestrated rapid expansion of 150 new brand stores in two years while implementing lean project management techniques that reduced production costs by 15%, accelerated delivery times by 48%.

B2B Marketing Manager. • Developed and launched B2B marketing initiatives: • 4 retail showrooms • 2 national fairs • Interactive product selection webpage for brand website • Promotional materials and sample catalogues