Berk Saraloglu

VeSync Group: $700M+ global home appliance leader spanning Levoit (air treatment), and Cosori (No.1 on Amazon Europe). Drives EU growth via Amazon, D2C, and retail stores. Key Achievements: • Led 15 matrixed marketers across Germany/China and built the EU IMC frameworks. • Owned 7-figure German marketing budget across 8 channels with full P&L responsibility. • Built the product launch system to govern regional GTM launches. • Managed German programmatic media agency and executed major Q4 peak campaigns.

Developed global 360° communication campaigns Created messaging frameworks & creative briefs Steered international campaign productions Ran always-on content across web, social & CRM Defined KPIs & tracked content performance

Promoted to strategic senior role for target outperformance in 2023. - Owned €1M digital content/initiatives budget. - Led global SEO and content rollout across 10 countries. - Steered brand governance and centralized campaign production with global agencies. - Drove omnichannel customer experience initiatives through agile team setup. - Established global multi-pillar CRM and lifecycle marketing framework driving MQL growth (adopted group-wide). - Managed creative and digital agency relationships.

Developed multichannel communication concepts Briefed & steered global lead agency on campaigns Set online communication strategy with stakeholders Measured touchpoint performance, drove improvements Spearheaded social & digital trend adoption

- Led full brand & digital strategy transformation of Profilo in Turkey, shifting from retail-led to data-driven omnichannel operation. - Launched 3 new products & 10 performance campaigns in 9 months; transferred to the global organization in Munich. - Improved social media, website and lead generation performances.

- Led cross-functional teams integrating creative content, paid media, influencer partnerships, and social into unified campaign execution. - Owned six-figure annual digital budget across 7 product divisions. - Won 3 national marketing awards and drove brand engagement beyond product promotion with a self-conceptualized project. - Pioneered scalable product education video model with industry-leading completion rates; adopted by Samsung EMEA and replicated across markets.

- Led national rollout of 150 Samsung brand stores in 2 years, owning full budget, design, vendor management, and operational setup. - Optimized production and installation workflows of store construction at scale, shortening completion timelines and reducing fixture costs.

- Drove B2B market expansion into the architect & designer segment, launching new product lines and partner showrooms to strengthen the pipeline. - Delivered 2 national trade fair presences from concept to execution, uplifting qualified B2B leads & client relationships. - Led full UX/UI redesign of brand website and mobile app in 4 months.