Marta Zamora

Account Manager in Spain and Andorra for brands like Boffi, Rimadesio, Tom Dixon and Giorgetti in the high-end and premium segment of kitchen furniture, bathroom, home and lighting. Management and monitoring of customer’s loyalty. Back office support projects. Implementation of KPI for monitoring both customers and the sales status. Direct relationship with trademarks and organizing visits to factory distributors and specifiers. Selection of new dealers and renovation exhibition.

Uptake and retention of customers with the greatest development potential after performing a segmentation and market analysis; offering customized solutions that quadrupled the initial billing of assigned area within two years. Achievement of trade agreements nationwide through customized strategies to facilitate the closure of multiple lateral agreements with other domestic manufacturers reference strategies. Negotiation Commercial agreements and closing conditions.

Responsible for sales, introducing and developing trade policies. Impart training and product trade, technical advice and motivating distributors. Permanent contact with our major distribution channels. Responsible for marketing and advertising, managing the advertising budget and negotiating with trade publications architecture and decoration. Coordination and organization of brand events and writing press releases about our products together with our communications department.

Head of bulthaup corporate architecture in the Iberian Peninsula, being responsible for the design of all new showrooms: space allocation, implementation of new exhibition kitchens, integrated brand signage, both indoors and outdoors. Kept constant contact dealer network, to be continuously informed about the activities of competitors, both for opening new outlets, such as the launch of new products related to the sector.

Empecé como proyectista-vendedora, pasé a ser responsable de proyectos y montajes, y finalmente fui directora del showroom Artificio (productora nacional de mobiliario de alta gama) en Barcelona.

Demostrar la relevancia de la actividad del Account Manager como fuente de ventaja competitiva y diferenciaciación en la actual situación del mercado.