Martha Canelada

is out learning. 🎓

Angestellt, Innovation & Marketing Director, ITW Automotive Products GmbH
Abschluss: MBA, FOM Hochschule für Oekonomie & Management
Stuttgart, Germany

Fähigkeiten und Kenntnisse

automotive system engineering
project management
telecommunications backbone technical sales
automotive SW knowledge
Marketing
Management
Business Development
Technology
Scrum
German
MS Office
English Language
Project Planning
Automotive Business
Master of Business Administration
Team leadership
Engineering
Consulting
Sustainability
international experience.
Innovation Management
Innovation
Product Innovation

Werdegang

Berufserfahrung von Martha Canelada

  • Current 1 year and 4 months, since Feb 2025

    Innovation & Marketing Director

    ITW Automotive Products GmbH
  • 1 year and 5 months, Sep 2023 - Jan 2025

    Marketing Intelligence Manager

    ITW Automotive Products GmbH
  • 1 year and 3 months, Jun 2022 - Aug 2023

    Digital Service Aquisition Manager & Product Manager

    Robert Bosch GmbH, Stuttgart

  • 4 years, Jun 2018 - May 2022

    Innovation Manager

    Robert Bosch GmbH

  • 2 years and 5 months, Jan 2016 - May 2018

    Requirements Manager

    Robert Bosch GmbH

  • 2 years, Jan 2014 - Dec 2015

    Dual Fuel Platform Manager & Group Leader

    Robert Bosch GmbH

    Group manager of DualFuel system development department Plataform project management of a new Dual-Fuel (Diesel & CNG or Biomethane) injection system for commercial vehicles following PMI methodology and managing international multifunctional project team (Brazil, India and Germany): Product, Engine Calibration, Software, Sales, Marketing, Controlling and Quality.

  • 2 years and 7 months, Jun 2011 - Dec 2013

    ECU Project Manager

    Robert Bosch GmbH

    Worked in the platform project for CNG Monovalent Systems as responsible for the whole ECU project respect to the aspects "on time", "on spec/quality" and "on budget". I was responsible for the sub.projects SW and HW development. Also worked in the platform/customer project for DualFuel Systems - Diesel and Natural Gas as SW PjM, where I was responsible for all activities regarding SW System Design, SW Project Development and SW Quality assurance.

  • 8 years and 3 months, Mar 2003 - May 2011

    Senior Application Engineer

    Robert Bosch GmbH

    - Technical Coordiantor for Inovation Project: DualFuel System. Development of new plataform for diesel and natural gas or ethanol. - Responsible for the EDC system development of a specific commercial vehicle project, according to the V model software lifecycle and requirements engineering of HW. System tests such as bug detections, compatibility, security. - Customer support: system behavior (functions, diagnosis and calibration), vehicle and engine manufacturer series support (end of line and service).

  • 5 months, Jun 2002 - Oct 2002

    Junior Engineer

    Hörmman

    I worked with development of technician-commercial proposals for maintenance and implantation of automotive industry. I also acted in the area of General Administration and Accounting, in which I worked with system of purchases and invoices.

  • 4 months, Mar 2002 - Jun 2002

    Junior Engineer

    Siemens AG

    worked in Hardware Development Department. I devloped the Test Program in C, for the Microprocessor form The Gatway VoIp HiG1000.

  • 1 year and 10 months, Jan 2000 - Oct 2001

    Junior Engineer

    Furukawa Industrial S.A.

    I worked as Junior Engineer, in Sales Engineering Department (ENV). I developed technical/commercial proposals in Optical Net construction. Its involves Telephony, Backbone, HFC, Access Net. I also develop proposals for new solutions as VoIP, CMTS, CATV, not only the system but also de equipment’s and services. I was responsable for the Quality System in the department, and I also worked with Internal Auditory. Curitiba, PR.

Ausbildung von Martha Canelada

  • 2 years, Mar 2020 - Feb 2022

    Master of Business Administration

    FOM Hochschule für Oekonomie & Management

  • Current 19 years and 3 months, since Mar 2007

    Telematics

    UTFPR

    Water Mark for Digital Pictures

  • 4 years and 10 months, Mar 1996 - Dec 2000

    Electronic&Telecommunication Engineer

    UFPR - Federal University of Parana

    Electronics Research Wireless digital system

Sprachen

  • Portuguese

    C2 (Verhandlungssicher / Muttersprachlich)

  • Spanish

    A1-A2 (Grundkenntnisse)

  • German

    C1 (Fließend)

  • English

    C1 (Fließend)

  • Italian

    B1-B2 (Gute Kenntnisse)

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