Martin Gasperini

Bis 2017, Marketing Executive, Paddy Power Betfair
Milan, Italy

Fähigkeiten und Kenntnisse

Management
Project management
Product
Product Management
Marketing
Strategy
Analysis
KPI
Data Analytics

Werdegang

Berufserfahrung von Martin Gasperini

  • 1 year and 1 month, Aug 2016 - Aug 2017

    Marketing Executive

    Paddy Power Betfair

    - Ownership of promotional planning and campaigns strategies for UA and retention - Providing insight to lead future planning - Track Data and spend for reports and KPI analysis - Above and Below The Line strategy and messaging - Automatization of different campaigns and workflow - QA - Creation and development of dedicated welcome journey - Brief creative services and work personally on the creative

  • 8 months, Nov 2015 - Jun 2016

    Assistant Campaign Executive

    Paddy Power Betfair

    - Support to the management in the definition of the campaign strategy - Creation and development of dedicated tools for the customers - Analysis of data for the creation of reports; Support to different BU - Brief creative services and work personally on the creative (both visual & copy) - QA including regulatory and legal requirements - Social media content

Ausbildung von Martin Gasperini

  • Current 5 years and 10 months, since Sep 2020

    Computer Science

    University of Insubria

  • 4 months, Sep 2018 - Dec 2018

    International business

    Indian Institute of Management Calcutta

    Post Graduate Program (MBA) – Exchange Student Courses: Corporate Strategy, Strategic Marketing, Sales and Distribution Management, Managing Retailing, Consumer Behaviour

  • 1 year and 9 months, Sep 2017 - May 2019

    International Business Administration

    Copenhagen Business School

    Thesis: An Integrated Perspective on Special and Limited Editions: The Case of Alfa Romeo Courses: Project Management and Product Development, Strategy and Market Development, Innovation, Management Control and Finance

  • 3 years and 2 months, Sep 2011 - Oct 2014

    Business Administration

    Bocconi University

    Thesis: The Organization of Information Systems: The Finmeccanica case Courses: Economics, Managerial Accounting, Marketing Management, Financial Accounting, Law, Corporate Finance

Sprachen

  • Italian

    C2 (Verhandlungssicher / Muttersprachlich)

  • English

    C1 (Fließend)

  • German

    A1-A2 (Grundkenntnisse)

  • Spanish

    A1-A2 (Grundkenntnisse)

  • French

    A1-A2 (Grundkenntnisse)

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