Martin Granig

Department of Strategic Management, Marketing & Tourism

• Lecturer at Master's program International Business & Management

• Leading a department accounting for the global business unit TM & Segment strategy • Ensuring identification and analysis of customer needs across existing and new markets and derive strategies & concepts to address needs • Oversee and manage the development and launch of all product/service and segment related communication • Build-up of data driven opportunity identification and decision making approach (Big Data) • Development of Pricing Strategy for overall global product/service portfolio

• Leading and managing a department accounting for the assortment and innovation strategy. • Strategic positioning of multiline and fighter brand offering to skim willingness to pay of different customer segments. • Profit-loss-accountability for product group. • Accountable for forecasting, planning and budgeting of turnover, profit contribution & volumes. • Accountable for price setting and terms & conditions. • Market- and competitive analysis, wholesale and retail price tracking.

• Assortment & product strategy for assigned product groups. • Responsible for price setting and terms & conditions. • Responsible for forecasting, planning & budgeting turnover, profit contribution & volumes. • Market- and competitive analysis, wholesale and retail price tracking. • Responsible for customized product solutions for major accounts. • Product Training of sales and major accounts. • Support of sales and key accounts.

• Direct, recruit, train and empower a team of 6 Product Development Managers. • Purchased, developed and provided cost estimates for product novelties in loose stone and forward integrated elements area. • Translated Marketing needs into concrete Product Development Projects. • Project and sub-project lead for complex development projects • Increased efficiency of product development by supervising, analyzing PADP process and implementing improvements.

Department of Organisation and Learning & Department of Strategic Management, Marketing and Tourism

The aim of this certificate program is to become fluent in disruption theory and gain confidence in articulating complex viewpoints, apply strategic frameworks to assess new opportunities and potential threats, and acquire techniques for executive-level strategy formulation and team management.

# Linear to Exponential # Exponential Technologies # Organizing for Disruption # Disruptive Resources: Crowds, Incentive Prizes, Digital Learning # Experimentation # Emerging Platforms: Virtual & Augmented Reality, Bitcoin & Blockchain # Innovation Strategy # Planning the Future

Strategy, Marketing, Innovation, Communication, Leadership, Management

China Politics, Economy, Society, Culture and Philosophy, Administrative and Legislative Systems in China, Elementary Chinese

Gender Issues, Chinas Diplomatic Policy, Fundamental Chinese Law, Chinas Development, Elementary Chinese

Controlling, Management Accounting, Organisationsentwicklung, Unternehmensrechnung

Business & Management for Professionals; Major: Marketing Management // marketing, international management, controlling, business law