Bertil Weil

Established in 1964, EDRI is a Chinese, state-owned Class A engineering design and 1st Class construction institute. EDRI manages an average of 150 projects per year with a total turnover of USD $500 million. - Responsible for EDRI international business strategy & development - Manage global accounts based in Mainland China and abroad - Supervise EDRI Eastern China International Center office and staff based in Shanghai

eCommerce for Traditional Chinese Medicine Products and Services - Online & offline TCM supplier. - TCM B2C and B2B trainings. - Chinese Wellness & cultural tourism. - TCM sourcing. - Non profit activities. - Managing a team of 5 (Chinese and International)

Global Asia Solutions Ltd. is a premiere “one stop shop” business solutions, designed for the SME’s markets in Europe and Asia. SMEs buyers, sellers, and service providers, are united by Global Asia Solutions Ltd. generating leads through tailor made business services in Asia.

- Introduced Monaco as a Conference & Exhibition destination to blue chip businesses (FT500), associations, events companies and tour operators (mass leisure). - Identified key accounts and targeted C-level associates within such organisations, including Barclays Wealth, UBS, HSBC and Rothschild. - Sought new business strategies and developed new partnerships and sponsors in order to fund networking events and develop new sales leads.

- Following extensive travel (70-80%), redesign and rewording of marketing collateral (brochures, newsletters, leaflets, technical documents, PowerPoint presentations, etc.) and numerous presentations (up to 200-300 persons), the following achievements were possible: - Increased sales turnover by 600% and profitability by 21% in first year. - Created and implemented a new distribution channel (B2C)