Martina Baucon Benedetic

I collaborate with all teams to keep our brands consistent using department specific tools and templates to drive automation Main tasks: • Global brand guidelines design and technical specs for all our brands (mydealz.de, hotukdeals, Dealabs, etc) • Design automation, improving efficiency for multichannel marketing • Video editing and storytelling (x10 followers on YouTube in 2 months) • Calculation of production costs, direct contact with suppliers • B2B design, presentation decks, exhibition design

I supported various companies and start-ups in the creation of their brands and visual identities, as well as marketing campaigns and web designs focusing on low environmental impact solutions. • Environmental friendly designs printed through green suppliers contact (organic and mineral free inks, FSC™, PEFC™ and recyclable papers) • Online advertising, landing pages and responsive web design (research of green hosting providers with low electricity impact)

I designed for Pepper.com daughter companies with a stronger focus on the European markets. My design tasks included: • Landing pages, web banners, illustrations, social media campaigns • Printed materials, branded merchandise • Office branding for the Berlin headquarters Next to Pepper Group’s companies I also supported a few of 6minutes Media partner companies: • Abos24.de website design, UI/UX and marketing visuals • Digital and printed campaigns for Scondoo

Tasks: Brand guidelines structure and development; Ensuring the respect of the CI over different countries; Marketing material design for all channels (online/offline); Die-line and packaging design (pre-press); Online advertising and responsive web design (UI/UX); Prototypes and mockups; 3D renders; Co-brandings with: Poste Italiane, Telecom Italia, Sally's, Screwfix, Metro, Selgros, Staples, Makro

I worked with multiple marketing agencies and design studios (iVision, Banca delle Case, Crisalide Design, Paprika Lab) on various visual and graphic design tasks. • Corporate identity’s creation, logo redesigns, web layouts • Wire frames, website maps design, art direction of front end developers • Printed material incl. flyers, booklets, OOH • Image curation, post-production and retouch

On site activities in the consumer channels: advertisment, technical consulting, sales assistance and sampling of Hewlett-Packard print products.

Collaborating with various agencies (Insider Italia, Value Promotion, Angolo B, MBR & C., Sell Out, Instore, Praesidium) to promote and to increase the following brands’ sales in the retail channel: Panasonic, Nescafe’ DolceGusto, Pioneer, Nvidia, Samsung and Vodafone. Tasks: • Assisting customers to find a suitable product for their needs • Answering questions and addressing customer concerns • Setting up attractive product displays and POS • Recording transactions and stock levels

Adobe CS for print (Photoshop, Illustrator, Indesign, Bridge); Color theory and use; Digital photography and image cropping; Typography and lettering; Publishing; Corporate image; Print standards; Color modes; Pre-press and check of proof prints; Brainstorming and concept; Project Managment.

Adobe CS for web design (Photoshop, Illustrator, Dreamweaver, Flash); HTML & CSS codes; Organigramm structure for websites; Web layouts, Web safe standards; UI & UX; Project Managment.