Martina Martini

www.nuspring.cz – e-Commerce Sales & Marketing Director • Managed e-shop sales, migration, campaigns, suppliers, performance monitoring via GA, PPC, SEO, Heureka, Sklik, developed new site architecture, customer experience, design, content www.sociorating.org – Marketing Communication Head • Developed website content and look & feel, managed social media www.zerogolf.cz – e-Commerce & Marketing Manager • Launched new website, created new content, visual identity and online / offline customer journeys

• Directly reported to the Regional GM (in Slovenia) with dotted line to the European Marketing Director (in UK) • Handled budget, planning for 16 EE countries, worked with sales, distributors/partners leading to 10% growth • Regionally launched products, campaigns, sales enablement tools, organized events, very closely worked with partners/distributors and established lifecycle communication for customer renewals bringing +15% in sales

• Directly reported to the Global VP (in CZ) with dotted line to the Global Marketing Director (in UK) • Built product identity, positioning, messaging, content and promos to launch AVG CloudCare in USA, UK & AU • Created go-to-market plans and online product experience of innovative B2B AVAST Cloud platform

• Reported to the Global Recruitment Director (in the USA), managed 23 EU countries with 40 team members • Was responsible for Employer Branding in Europe, online / offline communication, hiring campaigns & events • Coached European teams to run local projects, promos on social media and conferences with a budget of €25M

• Reported to the EE General Manager (in CZ) with a dotted line to the European Marketing Director (in France) • Led strategic planning for 14 countries, managed cross functional projects, designed sales tools, set up service value proposition for the region, which led to a 20% increase in sales growth in 2005

• Created OSKAR Brand Identity & Personality, Brand Design Guide and implemented across organization • Managed €10M budget, increased market share from 2% to 14%, telesales volume by 40%, sales 30%

High School of Economics {Slovak Republic, Kosice}